New Blog Reveals Secrets to Writing and Marketing White Papers

White Paper Blog provides up-to-date coverage of the latest white paper writing and marketing trends.

Poway, CA (PRWEB) August 3, 2006 -– Acclaimed technology writer Michael A. Stelzner, executive editor of the 20,000 reader WhitePaperSource Newsletter, has launched a new blog—Writing White Papers—to provide up-to-date coverage of the latest white paper writing and marketing trends.

The blog, at http://www.writingwhitepapers.com/blog/, is solely dedicated to covering white paper-related industry news, along with writing and marketing strategies.

"There's so much momentum in the world of white papers that a blog dedicated to the topic was in much demand," explained Stelzner. For example, a recent study by ITtoolbox revealed that nearly 65 percent of businesses use white papers to make online purchasing decisions.

The blog's most recent topic coverage includes:

•    Attorneys and White Papers: The Common Thread

•    Securing Trade Secrets for White Paper Clients

•    Big Ships Move Slow: The Perils of Working With Big Companies

•    Survey Shows Large Companies Heavily Influenced by White Papers

"Mike is the foremost authority on white papers and their business value. I'm pleased he is now bringing his exceptional insights and real-world understanding of white papers to the blogosphere," says Britton Manasco, a thought-leadership marketing authority who blogs at BrittonManasco.com.

Stelzner has led the way in founding other white paper-related resources, such as the popular and acclaimed WhitePaperSource.com.

Visit the blog at http://www.writingwhitepapers.com/blog/.

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