Sparks Hires New Vice President of Events

Event Industry Veteran Suzanne Wells Joins the Sparks Team

Philadelphia, PA (PRWEB) August 10, 2006 -- Sparks, a leading creative event marketing agency and creator of custom environments, events and exhibits, is proud to announce the hire of Suzanne Wells as Vice President, Events. Wells officially joined Sparks on June 26th and brings over fifteen years of industry experience and talent.

Formerly with the George P. Johnson Company (GPJ) as Director of Business and Agency Development, Wells’ role was to develop event operations and business development teams throughout the Asia Pacific region while providing strategic consultation on domestic and international customer events for dozens of premier brands across multiple industries ranging from automotive to technology to consumer products.

"The addition of Suzanne Wells offers an incredible opportunity for us to leverage a growing industry push in the special events direction," states Scott Tarte, CEO of Sparks. "Joining a company already heavily involved in this market, Suzanne's primary objectives will be to grow the channel, standardize process and procedures, and implement the most effective event solutions delivery infrastructure."

Before joining GPJ, Wells was Strategic Events Manager at The Coca-Cola Company, handling external company events on a global basis. She started her career in hotel sales with Hyatt and Westin, and has been a hotel asset manager providing consulting services to hotel real estate investors. Wells is also a past president of the seven-state Southeast chapter of the Professional Convention Management Association, and has been a speaker at educational programs for Meeting Professionals International, the International Association for Exposition Management and other organizations.

About Sparks

Sparks is a leading experiential marketing organization that produces 4,000 projects for 350 clients in 52 countries annually. Sparks is headquartered in Philadelphia, with additional facilities in Atlanta, Las Vegas, Los Angeles, Orlando, San Francisco and Amsterdam. For over 87 years, Sparks has been creating experiences that transform audiences into brand enthusiasts. Sparks produces experiential environments for tradeshows, business and consumer events, corporate briefing centers, retail environments, museums, theme parks, stage shows and concerts. For more information about Sparks please visit http://www.sparksonline.com.

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