
Graying of America Propels Popularity of “Easy Does It” Senior Fitness Workout “Easy Does It!” senior fitness video fills need for ever growing senior population offering a 30 minute no-impact regimen designed specifically to address elderly fitness requirements while keeping safety the highest priority. St. Louis, MO (PRWEB) August 14, 2006 A fitness boom is on the horizon for an ever-growing demographic, America’s senior citizens, due in part to the national rollout of the “Easy Does It!” senior fitness workout program. “Seniors all over the country are getting off the couch and exercising to cable TV shows in their living rooms and in gyms in an effort to keep their hearts pumping strong and their limbs from turning to mush,” observed “Easy Does It!” workout creator Craig Marcacci. DVD and video sales of his exercise program have spiked recently as word of the senior-citizen-specific program’s availability spreads. Creation of the program is a direct response to America’s ever-growing 65-plus population and its inherent need for safe, life-prolonging exercise regimens. Graying of America Spurs Need for Senior Fitness According to the U.S. Census Bureau, the number of mature Americans, age 65-plus, is expected to double to 70.3 million by the year 2030. This trend, known as “the graying of America,” has heated up the physical fitness trend for this exploding demographic. As America’s senior population grows, so also does its need to adopt healthy behaviors, including regular exercise. Research has shown that being physically active reduces the risk for coronary heart disease, colon cancer, diabetes and high blood pressure. As a result of the increased demand for senior fitness, Marcacci responded by developing a workout tailored to the senior’s exercise needs while keeping in mind the timeworn and fragile frame of the aged body. Developed by certified fitness instructor Marcacci, in consultation with reputed geriatric physicians, the 30-minute taped version of the “Easy Does It!” workout demonstrates a reliable and safe way for America’s aging population to stay fit and flexible as life expectancies grow longer. Development of the “Easy Does It!” Workout The time-tested program presented in “Easy Does It!”, which Marcacci has used over the past 10 years training individuals in one-on-one sessions and leading group classes, was easily adapted to a portable video format in 2001 for use by those who are less able to travel to classes at a gym or cannot afford personal training services. The video begins with a series of warm up movements, followed by a mild full body workout and cool down stretching. Safety Is The Highest Priority In Fitness Training for Elderly “Easy Does It!” is a no-impact regimen designed specifically to address elderly fitness requirements while keeping safety the highest priority. “Any impact is too much impact!” says Marcacci who leads a group of his actual students through the workout on the video. Marcacci explains, “Easy Does It! eliminates the risk of injury by avoiding any impact or quick movements which may cause an older adult to miss a step or suddenly strain tissue.” The frame-friendly, no-impact exercises help improve flexibility, balance, strength, posture and cardiovascular health – “invaluable at any age, but priceless to the senior,” Marcacci also noted. Physician Views on “Easy Does It!” Workout Horacio Marafioti, M.D., FACEP viewed the video version of the “Easy Does It!” workout and found it, “very thorough, well structured and well presented, tailored perfectly for the mature adult.” And Dr. Barbara Caciolo, a board certified physician in internal medicine and rheumatology, advised senior citizen workout participants to “Take back control of your mind and body. Improve both your mental and physical well being with this simple and fun 30 minute workout.” Benefits of “Easy Does It” Workout for Elderly With the help of physicians, Marcacci has identified a plethora of related benefits to his unique no-impact fitness regimen. Benefits include: 1. Lifting spirits 2. Increasing energy 3. Reducing pain 4. Boosting confidence 5. Improving posture 6. Improving physical appearance 7. Improving mental health 8. Extending life 9. Increasing flexibility 10. Increasing physical strength 11. Decreasing side effects of some medications 12. Speeding up metabolism 13. Stimulating appetite 14. Improving sleep 15. Improving intestinal function About CM Fitness CM Fitness, established in 1992, is located in St. Louis, Missouri. Owner Craig Marcacci specializes in working with the mature adult. With patrons ranging in age from 65 to 98, Marcacci brings his avid interest in fitness to the senior and elderly population helping individuals live more productive lives with greater freedom. The “Easy Does It!” video is available for sale on Marcacci’s website, http://www.cmfitness.com and through Amazon.com. Additionally, Marcacci offers both individual and group training sessions. For more information contact: Craig Marcacci, 9323 Berry Avenue, St. Louis MO 63144, 314.397.4206, http://www.cmfitness.com ###
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