Study Addresses "Cross-Selling" Within the Dating, Adult Dating Arena A scheme piloted by World Dating Partners has recently exposed some surprising results that can be used again and again in order to increase revenue as a fast and easy solution. If you own a dating site without an adult dating mirror, then your capacity to increase revenue is being severely restricted. (PRWEB) November 9, 2006 During the last three months World Dating Partners has piloted a scheme in which they invited a select group of their affiliate partners to run an Adult dating service in parallel with their existing Dating sites. The results have been spectacular. Virtually all the sites involved in the pilot reported back that approximately 40% of their dating site members joined the Adult Dating service. This was exciting news, but even more important, they remained as paying members on both systems, thus generating substantial initial and recurring fees. The scope of the pilot was extended further, by offering the same pilot group the opportunity to run other 'minority' sector sites, again alongside their core dating business. Sites designed specifically for minority groups such as the gay community, and people of Indian ethnic origin, were used in the test. The immediate effect on revenue of this cross-selling has been amazing. Most partners involved are reporting back increases in revenues of up to 50% over a 3 month period with the likelihood of further increases in the future. "We are extremely pleased by the results of this pilot" said Robert Fathers, CEO of WDP. "They bear out our view that one of the best way for dating site owners to grow their business is by expanding the breadth of their offering. The opportunity is there for quite dramatic revenue growth in a relatively short time. We are committed to supporting our partners in growing their profits by helping them offer more to prospective members, and by adding further revenue models, expanding existing cross-selling niches, will help partners create opportunities for increasing revenue even further." World Dating Partners have been committed to creating new ideas and products to include within its marketing arsenal in order to help partners develop ways of increasing revenue, their ongoing commitment to experiment with new marketing techniques is testimony to helping dating partners expand their business model and to create funds to expand into larger organisations. For more information on this, and the original pilot scheme, contact Robert Fathers, CEO, World Dating Partners at robert @ fathers.co.uk. To learn more about World Dating Partners go to http://www.world-dating-partners.com ###
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