TheManRoom.com Debuts Beer Dream Team--Industry Experts Push Beer Exposure to New Heights

TMR Entertainment Inc., today announces the Beer Zone at TheManRoom.com will re-launch Aug. 14. The site will feature an improved visual interface and five new food and beverage experts who will serve as the Beer Dream Team. As guest columnists, the team members will share their insights and focus on the facets of the growing alcohol beverage industry.

Phoenix, AZ (PRWEB) August 14, 2006

TMR Entertainment Inc., today announces the Beer Zone at TheManRoom.com will re-launch Aug. 14. The site will feature an improved visual interface and five new food and beverage experts who will serve as the Beer Dream Team. As guest columnists, the team members will share their insights and focus on the facets of the growing alcohol beverage industry. Leading the new team is Beer Zone manager Bruce G. Owens, Jr., who will continue to write beverage editorials via his industry recognized column, Suds With Securb. Intended to give the average Joe Six-pack an alternative to beer Internet destinations, the column will continue to pull readers from the world of tepid drafts to the universe of flavorful ales and beers.

“Assembling the Beer Dream Team is a great opportunity to improve TheManRoom’s ongoing home entertainment coverage,” says Dan Bradley, TheManRoom co-Founder and Editor-In-Chief. “American consumers are constantly bombarded with macro-brew messaging, yet are never exposed to new beers or creative beer ideas. The Beer Dream Team’s passion for beer, food and liquor will bring new exposure to the complex and interesting world of beer.”

In addition to Owens, members of the Beer Dream Team include:

•     George Schmidt – As a veteran brewer and blogger, Schmidt brings years of homebrew experience from his successful Internet blog http://www.schmidt-house.com. Schmidt will focus his column on educating both novice and advance home brewers on the intricacies of crafting a successful beer from start to finish.
•     Frank Bennett - Microbrew-focused columns will be provided by Frank Bennett in a style that until now has been reserved for finer restaurants. Frank’s musings of pairing beers with foods can be found at http://www.beerpairing.com.
•     T. Bradley Jarvis – Whiskey and Brand Ambassador for many renowned Whiskies including Johnnie Walker, Jarvis will focus on the art of understanding and appreciating Whiskies.
•     Brent Wertz - Executive Chef of Kingsmill Resort and Spa, will focus on cooking and serving food with beer. Chef Wertz’s inaugural column will cover the harmonious relationship between beer and barbequing.
•     Bob C. Lachky - Executive Vice President of Global Industry Development for Anheuser-Busch, Lachky will function as the Beer Dream Team’s industry insider. Lachky is responsible for the worldwide marketing and award winning advertising of more than 40 Anheuser-Busch brands, including the infamous ‘I Love you, Man,’ ‘Louie the Lizard’ and ‘Whassup?!’ campaigns.

About TMR Entertainment

Launched in 2001, TheManRoom (TMR) is an interactive home entertainment media outlet geared towards men ages 18+. The site is broken into dedicated zones providing news, reviews and other forms of coverage pertinent to each zone’s focus. Timely content is built through relationships with publishers/developers, brewers and studios. The zones include DVD/Blu-ray/HD-DVD/Home Video, Xbox 360, Playstation 3, Beer, Hardware, Celebrity Babes and Sports. TMR also prides itself in offering an interactive experience for registered visitors including a forum; home video, video game and beer rating/tracking; and daily giveaways.

For more information on TMR Entertainment, Inc., visit http://www.themanroom.com or email.

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