Where Have all the Good Leads Gone?

Mortgage brokers and lenders alike are finding that the quality of their leads is not what it used to be. Internet generated leads seems to be the main culprit, with the way forward being offered by an Irish company who provides phone verified leads and live transfers.

(PRWEB) August 17, 2006 -- "I just can't seem to find anybody that generates quality mortgage lead anymore".

"Why do so many of my leads become irritated when I call them?"

These are statements uttered daily by loan officer across the United States.

With every passing month, the quality of leads seems to be going down and down, and brokers and lenders are wasting massive amounts of money on leads that are either completely bogus or have been resold many times.

The main culprit would appear to be internet generated leads. Consumers go to many well-known websites, fill out forms promising a free quote, only to find they are then inundated by a constant barrage of phone calls.

For example, Mary Fox of New York filled out an online form over three months ago, yet she is still getting more than ten phone calls daily from loan officers. Not only that, she is also getting calls from all sorts of other vendors trying to sell to her each and every day.

With this inundation of phone calls, life has become a living hell for Mary . It has now got so bad that Mary has decided to change her number and will have to contact all her friends and relatives to inform them of that change. Mary deeply regrets that she ever filled out that online form and swears that she will never do it again.

For loan officers, the moral of this story is; if you want to really annoy your potential clients, go buy some internet generated leads!

No, but seriously, mortgage leads don't come cheap, yet many of them are of very poor quality.

Many brokers and lenders are now realising that the solution lies in telephone verified leads. With phone verified leads, each and every aspect of the lead is verified, and you can be sure that the consumer really is interested in speaking with a loan officer.

Mike Pettigrew of Mailing List Factory, a company based in Dublin Ireland, that generates mortgage leads for the US market, explains:

"Internet leads just don't seem to be working anymore, and can cause more problems than they are worth. That's why we only provide our clients with phone verified leads that assure positive results. We sell both exclusive and non-exclusive mortgage leads, and our US clients are confident in dealing with us, because of the quality control measures we put in place. For instance, we record the calls of each and every lead generated and can even provide our clients with these recordings. Call recording ensures that if a lead is found to be questionable, it's recording can be checked and the lead replaced without delay".

Pettigrew also explains that his company provides brokers and lenders with live telephone transfers. This way loan officers can receive qualified calls directly from prospective clients. No Web forms, no barrage of calls from other loan officers, just one-to-one personal contact each and every time. The result? More successfully closed loans and at lower-cost.

Today, consumers really need to be careful about filling out forms on web sites. Doing so can open a floodgate of unwanted phone calls and can easily be avoided.

Loan officers need to be equally careful in choosing a quality source for mortgage leads. One that will give them good results instead of exposing them to unnecessary anger and frustration from prospective clients.

Mortgage Companies can find out more about Mailing List Factory's exclusive and semi-exclusive mortgage leads by visiting their website at www.mailinglistfactory.com or calling their toll free number at 800 930 8104. Mailing List Factory is owned by The Corporate Services Group www.corporate-service-group.net.

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