ConsumerBase Makes Auto Responders Widely Available

Email product noted for deliverability and conversion rate.

Evanston, IL (PRWEB) August 21, 2006

ConsumerBase has begun to actively market Auto Responders as an addition to the company’s line of direct marketing email products. Auto Responders had been available to a select set of ConsumerBase clients, but the company is now making them available on a wider scale.

Auto Responders are emails that are automatically generated when a recipient clicks on a previous email offer. The act of opening the original email triggers an embedded pixel that sends a command back to its email server. Seconds later a secondary email, the Auto Responder, is delivered to the recipient.

ConsumerBase mentioned that Auto Responders have advantages over conventional emails. Primarily, Auto Responder recipients have a demonstrated propensity to open email solicitations. Also, since Auto Responders are delivered while the recipient is online and checking emails, they are more likely to be noticed.

Larry Organ, Chief Executive Officer of ConsumerBase stated, “Auto Responders are a premium email offering. In both positioning and response, this is an extraordinary product. Our clients who have tried Auto Responders have experienced overwhelming results.”

ConsumerBase clients who have used Auto Responders have experienced click-through rates of between 20%-30% depending upon the offer solicited.

Purchase of Auto Responders will be available to ConsumerBase clients in North America and the U.K.

About ConsumerBase

ConsumerBase is a multi-channel e-marketing agency with clients in North America and the United Kingdom. Operating from offices in Chicago, New York and London, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit http://www.ConsumerBase.com or call (877) 440-3282 in the U.S. and 0207 292 8200 in the U.K.

Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 866-9600 Ext. 105 in the U.S. and 0207 292 8204 ext. 105 in the U.K.

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