Birmingham Hippodrome Chooses WinPure for Data Cleansing

Birmingham Hippodrome ( http://www.birminghamhippodrome.com ) has bought WinPure's new software ( http://www.winpure.com ) to improve its marketing of ticket sales.

(PRWEB) August 20, 2006 -- 'Clean & Match' will match records from Birmingham Hippodrome's own database against records from other agencies that sell tickets, avoiding the sending of duplicate mail to customers and agencies. The software will also allow the Hippodrome to make overall improvements to the quality and appearance of its lists.

Stephen Ebanks, information and sales manager at Birmingham Hippodrome, said: "Using WinPure 'Clean & Match' to dedupe and clean our lists means the quality of our data is vastly improved before going to our mailing house, which helps reduce costs. Also, being able to validate email addresses means fewer returns via our bulk mailing system, while the ability to change the text to title or lower case saves time and ensures our mailings look professional."

Notes for editors

About WinPure

WinPure is a major market player offering powerful and affordable list and data services. Usable by everyone - not just IT and data cleansing specialists - WinPure systems improve the quality of information through more accurate data by eliminating duplications, spelling errors and other mistakes. The company has users in over 25 countries and across five continents. Clients include: Microsoft, Hewlett-Packard, Phillips, Psion, Emirates Airline and West Ham United Football Club.

Birmingham Hippodrome

Birmingham Hippodrome, the city centre's recently redeveloped 1,850 seat venue, presents acclaimed opera and ballet, drama and comedy, musicals, a growing international dance programme and the UK's biggest pantomime.

For further information, please contact:

David Leivesley, Marketing Director, WinPure

Site: http://www.winpure.com

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