Plumbworld Has Today Launched a New E-Commerce Site Specialising in the Sale of Draper Tools

The UK's largest specialist online retailer of bathrooms, Plumbworld, has today launched a new e-commerce site specialising in the sale of Draper Tools. http://www.Draper-Tools.co.uk.

(PRWEB) July 25, 2010

The new website has been launched today and offers the complete Draper Power Tools and Hand Tools catalogue of products.

Draper-Tools will rely on its high level of service and low pricing strategy in order to sell products to the customers at the best possible prices and offer the best value for money. Amongst the huge product range currently listed on the Draper Tools website is everything from spanners, socket sets, all the way up to top quality Gardening tools such as chainsaws and hedge trimmers.

E-Commerce Manager, Scott Morris of Plumbworld announced:

"We have a market share in UK online bathroom retail of over 20%. A lot of which is down to our expertise in online marketing , highly automated internal systems and efficient logistics. None of these areas of competitive advantage are related to the bathroom industry, so we decided to expand into another product area. Since the Plumbworld business was acquired by the Grafton Group in 2006, we now have access to a wide range of related products at market beating prices. With the buying power of a multi billion Euro turnover business and the backing of the major brands behind us, whilst running our Toolbox brand side by side with Draper Tools, we are confirming our assault on the Hand Tools and Power Tools markets"

The UK market for Tools is an expanding one, with people keen to save money themselves due to the credit crunch, everyone is out looking for the perfect tool to complete a jobwithout spending a fortune, this is where draper-tools.co.uk fits in.

IT Director, Richard Aldridge of Plumbworld stated:

"It has been quite a long process to get this website ready to go live, we have had to implement an entirely new page layout along with re-sizing imagery and designing a new admin panel. With Draper having a massive range of Mains and Cordless Power Tools it was important to add extra images and product videos to give customers an even more focussed shopping experience, and providing them with as much information as possible to make an informed purchasing decision. "

With Draper Tools set to include the entire Draper catalogue, it is sure to keep the Draper Tools team busy with Draper launching new products every week. They have also included an excellent search facility whereby customers can key in the exact Draper part code from the Draper catalogue which then brings the relevant product up on the website, making shopping a breeze.

Plumbworld was a pioneer of online trading in the plumbing products market, first trading online in 1999. The company now has an annual turnover in excess of £18 Million. The Company is based in Evesham in Worcestershire and employs over 50 people.

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