Nestlé Purina Makes 'The Right Call' with Blast Companies for Summer Sweepstakes

Using Blast Companies’ interactive voice response technology, Nestlé Purina exemplified their passion for pets and pet owners with a successful promotion for its Appawtizers™ brand Dog Snacks. Nestlé Purina was able to utilize Blast Companies’ technology to better interact with thousands of dog and cat lovers via cell phone during the promotion.

St. Louis, MO (PRWEB) September 1, 2006 -- Using Blast Companies’ interactive voice response technology, Nestlé Purina exemplified their passion for pets and pet owners with a successful promotion for its Appawtizers™ brand Dog Snacks. Nestlé Purina was able to utilize Blast Companies’ technology to better interact with thousands of dog and cat lovers via cell phone during the promotion.

The automated interactive voice response (IVR) technology allowed contest participants to dial an 800 number and enter for a chance to win prizes including a year supply of Nestlé Purina pet products. Callers were then also able to opt-in to receive dog or cat tips from Nestlé Purina delivered via text message to their cell phones. This process of mobile engagement™ allowed callers to interact with the sweepstakes and provided an easy entrance ramp to receive text messages of the customer’s choice. Mobile engagement is just one aspect of Blast Companies’ full spectrum of sophisticated messaging solutions and marketing platforms available to its clients.

“Using Blast Companies’ mobile engagement solution, we were able to reach outside of our normal text messaging age demographics, thus not only extending the Nestlé Purina brand, but also increasing our mobile downloads,” said Michael Moore, Purina director of interactive marketing. “Blast Companies not only provided the technology but also worked with us on all aspects of the promotion, and was an integral part to its success.”

In addition, with Blast’s technology Nestlé Purina was able to view real time results during the course of the promotion. And finally, Nestlé Purina was able to build a database of customers that they will now be able to interact with directly on their cell phones.

“Working with Purina afforded us a great opportunity to bring our technology to an industry leader, as well as their customers in a large venue,” said Chris Torbit, Blast Companies president. “We are thrilled with the success of the promotion, and we can’t wait to work with Nestlé Purina in the future.”

Nestlé Purina PetCare Company promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare Company, one of the leading global manufacturers in the pet food industry, is located at Checkerboard Square in St. Louis, Missouri. The company is part of Swiss-based Nestlé S.A., the world’s largest food company.

Blast Companies in O’Fallon, MO offers messaging solutions and marketing platforms in voice broadcasting, e-mail marketing, interactive voice response and text messaging. The company enhances client's existing marketing and communication solutions by delivering branded, personalized messages across various communications mediums, which dramatically increase productivity, profitability and brand awareness.

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