Utterly Yours Showcases Its Award-Winning Breat Pillow at ABC Kids Expo 2006

*Mom-Invented; Pillow Proven to help Mothers Overcome challenges of Breastfeeding by Holding Breast in Position for Hands-Free Nursing *New Retailers Buy Buy Baby and BabyCenter.com to Sell Pillow

Las Vegas, NV (PRWEB) September 10, 2006 -- Utterly Yours™ will showcase its two-time award-winning product – the Utterly Yours Breast Pillow – as a first-time exhibitor at the ABC Kids Expo 2006, the premier juvenile products specialty show in the nation, in Booth #1327 from September 10 – September 13.

This product was designed by a mom to make nursing a much simpler and hands-free process. It is the only nursing product on the market today that addresses the need for breast support – finally providing a hands-free solution to a common problem that lactation consultants [LCs worldwide have struggled with when helping new moms persevere in their desire to breastfeed. LCs are finding that this is a much more effective solution to rolled up towels that do not stay in place or fit all breast sizes.

The pillow is designed for larger breasted women, as well as women with average sized breasts that are deated - a common scenario after multiple births. In both cases, nursing can be an extremely challenging and frustrating endeavor as it requires moms to physically support their breast in place to provide the best position for the baby. This makes it extremely hard to relax and focus on bonding with the baby and impossible to multi-task by attending to another child or even taking a phone call.

The Utterly Yours Breast Pillow is a crescent-shaped cushion made of high density memory foam that supports and positions the breast upward so that moms do not need to physically hold their breast while trying to feed their baby. The Utterly Yours Breast Pillow provides the most comfortable and optimal breast position for nursing, and ānally gives moms relief and freedom to provide optimal nutrition for their baby. It is available in four sizes to accommodate various breast sizes and is convenient to take on the go.

Pillow Impresses Retailers

”We sell a wide array of breastfeeding products, but have never seen a product like the Utterly Yours Breast Pillow that addresses a problem that is more common than I imagined,” said Ken Petracek, Vice President of Bosom Buddies – a popular retailer in Colorado that sells products for parenting and baby needs. “I really love the concept of the product as a way to create a more comfortable nursing experience for moms. Ultimately, we’re looking for unique products that will meet the various needs of new parents and the Utterly Yours Breast Pillow certainly addresses one of them.”

Utterly Yours is pleased to announce increased availability at retail locations throughout the United States, as well as via distribution throughout Europe. Please visit www.utterlyyours.com for a full list of resale locations.

ABC Kids Expo

The ABC Kids Expo is the premier juvenile products specialty show in the nation. With more than 700 exhibitors in over 450,000 square feet of exhibit space, it is now the fastest growing trade show in the nation (TSW - Trade Show Week 2005). This is a private trade show for the juvenile products industry for independently owned "brick & mortar" specialty stores, exhibiting manufacturers, sales representatives, importer/exporters and members of the media.

Utterly Yours

Utterly Yours was established in 2004, and was founded by a mom to help women overcome common challenges they face with motherhood. Its agship product - The Utterly Yours Breast Pillow - was designed for women who have to physically support their breast while nursing to give moms a much simpler and hands-free process in order to succeed with this endeavor.

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