Fine-Art Ink Jet Paper Market on a Roll, Says New Lyra Report Lyra Research, the digital imaging authority (http://www.lyra.com), forecasts that worldwide shipments of roll-format fine-art ink jet paper (i.e., watercolor paper) and canvas will nearly double between 2005 and 2010. As a result, revenue from sales of roll-format fine-art ink jet paper will increase by more than 64 percent over this period. These market trends and more are analyzed in Lyra's new 84-page report, Fine-Art Ink Jet Media Market Assessment, available for immediate download at http://lyra.ecnext.com/coms2/summary_0290-441_ITM. NEWTON, MA (PRWEB) September 11, 2006 Lyra Research, the digital imaging authority (http://www.lyra.com), forecasts that worldwide shipments of roll-format fine-art ink jet paper (i.e., watercolor paper) and canvas will nearly double between 2005 and 2010. As a result, revenue from sales of roll-format fine-art ink jet paper will increase by more than 64 percent over this period (see figure: http://65.106.182.40/UnityMailImages/ECNext/fineart.jpg). Worldwide shipments of cut-sheet fine-art ink jet paper will more than double between 2005 and 2010, while shipments of cut-sheet fine-art ink jet canvas are expected to quadruple. Commenting on the market dynamics at work in this sector, Andrew Lippman, Lyra Research's ink jet photo paper analyst, says, "Some factors driving the rapid growth of the fine-art ink jet media market include the growth of the 'prosumer' or 'advanced amateur' digital photography segment, more professional photographers transitioning from film processing to ink jet photo printing, and publishers adopting the on-demand fine-art reproduction model. Also, traditional fine-art media vendors such as Arches, Crane, Hahnemühle, and Somerset have developed strong brand reputations that allow them to position their products as high-end fine-art media, commanding higher prices. Firms such as Ilford, InteliCoat, Océ, and Sihl, however, are altering the competitive landscape by aggressively moving into this lucrative market as growth slows in other segments of the wide-format media market." These market trends and more are analyzed in Lyra's new 84-page report, Fine-Art Ink Jet Media Market Assessment, available for immediate download at http://lyra.ecnext.com/coms2/summary_0290-441_ITM. The report provides media vendors, coaters, and hardware vendors with the information they need to make better decisions about product development, branding, marketing, and production. The report includes the following information: · worldwide and North American shipment and revenue data for fine-art ink jet paper and canvas segmented by cut-sheet and roll-fed formats; · an analysis of the fine-art ink jet paper and canvas markets, including an examination of products, pricing, vendors, and manufacturers; · an examination of the dealer channel including art-supply stores, national resellers, and photo channels; · product specifications and pricing for the hardware used to print on fine-art ink jet paper and canvas and installed-base numbers for fine-art-capable printers segmented into three price categories; and · a discussion of the market challenges inherent in selling fine-art ink jet media to artists. Lyra Research: The Digital Imaging Authority Lyra Research collaborates with imaging industry decision-makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts. Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets. Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner. CONTACT: Andre Rebelo Marketing Manager Lyra Research, Inc. 617-454-2658 (first initial last name at lyra dot com) ###
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