West Ham United Announces Partnership with PinnacleCasino.com

West Ham United enters into a three-year sponsorship with Blue Chip Games and PinnacleCasino.com. The soccer club fills the empty casino sponsorship shoes formerly occupied by Imperial E Club.

(PRWEB) September 10, 2006 -- West Ham United announced a new partnership with PinnacleCasino (http://www.pinnaclecasino.com) and software maker, Blue Chip Games yesterday. The new sponsorship marks the beginning of a three year exclusive casino contract which will run through the 2008 season.

The agreement includes feature advertising for Pinnacle Casino on the club's website, WHUFC.com. Irons fans who visit the homepage are already greeted with an invitation from the Pinnacle Casino: "PinnacleCasino.com gives Irons' fans the opportunity to Hammer the House!" The casino is powered by Blue Chip Games, who will oversee a new segment of the WHUFC site dedicated to gaming.

The partnership will also include other opportunities for the casino to obtain new exposure, including television interview backdrops and LED time branding during live matches at Upton Park.

"We're extremely pleased to have been chosen as the exclusive online casino partner for a club with a longstanding and proud tradition like West Ham United", said Keith Long of PinnacleCasino.com. "As a lifelong fan, I'm well aware of the devotion Irons fans have to West Ham, and believe the faith they have in the club will translate well into the branded casino games."

Pinnacle's Casino suite is widely considered to be the fairest casino software online.

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