Magazine Veterans Invent New Media Model, Launch Nomad Editions on iPad, iPhone and Other Mobile Devices Beginning October 15 Led by former Newsweek president, MPA Chair and long time media investment banker Mark Edmiston and renowned designer Roger Black, a team of magazine veterans have developed a new business model that re-defines media on mobile devices while permitting journalists, photographers and other content providers the opportunity to earn fair compensation for their creativity. Nomad Editions (http://www.readnomad.com) is a subscription-based, low fixed cost/highly scalable marketplace where readers can access exclusive, high-caliber, elegantly designed digital publications on an array of different subjects. The top-notch aesthetic value is enhanced by new technology that dynamically formats content to look great on any device with a browser without the need for an app. Nomad Editions will launch on October 15. New York, NY (PRWEB) August 11, 2010 Led by former Newsweek president, MPA Chair and long time media investment banker Mark Edmiston and renowned designer Roger Black, a team of magazine veterans have developed a new business model that re-defines media on mobile devices while permitting journalists, photographers and other content providers the opportunity to earn fair compensation for their creativity. Nomad Editions (http://www.readnomad.com) is a subscription-based, low fixed cost/highly scalable marketplace where readers can access exclusive, high-caliber, elegantly designed digital publications on an array of different subjects. The top-notch aesthetic value is enhanced by new technology that dynamically formats content to look great on any device with a browser without the need for an app. “There is clear demand for good content on mobile devices as evidenced by the amazing growth of e-books and the terrific response to the magazine ‘apps’ launched on the iPad” says Mark Edmiston, Nomad’s CEO. “We believe that there is even greater potential for content designed from the ground up for mobile rather than taking an existing format and converting it to mobile. For example, freed from over-dependence on advertising inherent in printing monthly magazines, Nomad Editions are produced on a natural cycle of once a week.” Nomad will launch on October 15 with four inaugural titles: Real Eats: Stories Behind the Food (Sean Elder, editor)
A number of additional titles are already in production and scheduled to be launched regularly beginning in the first quarter of 2011. Each Nomad Edition will focus on a specific subject, bringing to bear terrific writing, great pictures as well as audio and video. Each weekly issue will contain enough material for a typical reader to be engaged with it for 20-30 minutes. One of Nomad’s key innovations lays in the creation of a new form—not a magazine, nor a website, but a digital publication specifically designed to take advantage of the aesthetic and narrative pleasures of the former while applying the mobility and rich multimedia capabilities of the latter. Nomad Editions Editor in Chief John Benditt says, “A typical Nomad Edition will be lean, but will contain everything the reader needs to know each week. We will offer many of the virtues of great magazines—careful quality control and the ability to complete the experience—with those of a digital medium.” Adds Executive Editor Sean Elder: “A Nomad Edition combines the look and narrative feel of a print magazine with the portability and multi-platform capabilities of digital devices. We’re all about stories here.” Jon Coen, editor of Wave Lines, remarked, “The platforms of smartphones and tablets also create a new frontier for journalists, and it's exciting to pioneer it. The business model attracts me, too, as ad-based, old-school media is moribund. If this model works, it will support high-quality journalism that otherwise would have trouble finding a home.” A particular feature of Nomad Editions is the use of Treesaver, a new software suite developed by Roger Black and Filipe Fortes, a former engineer at Microsoft who was involved in that company’s early efforts to transform traditional print to web based products. Treesaver permits Nomad Editions to appear on any mobile device that has a browser, automatically formatted to the actual size and shape of each screen. Subscribers to Nomad Editions will therefore be able to engage with their favorite Nomad title however they wish, not tethered by an app to one device. Roger Black comments, "This is the most exciting launch I've been part of--in decades. With the share for contributors, the subscription base, and the new Treesaver platform, Nomad is creating a new model. And it's going to win." Jock Spivy, VP head of audience development for Nomad is leveraging social networks, search engine marketing and even Nomad’s contributors to reach target markets in an imaginative, highly efficient yet tremendously effective integrated effort. According to Spivy, “Our contributors, already deeply engaged in social networks will be supported by Nomad’s own targeted marketing program under the overall direction of Zeta Interactive and Nomad’s SEO and social network experts.” “The subscription process is a friction free as we can possibly make it,” says Spivy. “Potential customers who download the free Nomad Editions “app” to their mobile device (of course it will also run on desktops or laptops) will be able to access all of the various Nomad editions for 30 days at no cost. At the end of this trial period, they may subscribe to one or more titles for just a few dollars a month.” All editorial material will be archived and searchable on the Nomad site. Anyone will be able to download specific stories free from the site and will be encouraged to try the Nomad Edition 30 day trial. Nomad’s re-invention of mobile media doesn’t stop there. The marketing team, led by SVP Marjorie Martay has developed imaginative new programs to assist marketers in reaching this attractive market. “As the sole sponsor of each digital weekly, marketers have new opportunities to create high-impact messages that reach motivated consumers in highly focused demographics through a multi-platform, fully immersed format.” Contact: Mark Edmiston
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