PR Pros Breathe Easier with Kelton Research in the Big Apple

Kelton Research, one of the fastest growing names in market research, has officially opened a full-service office in New York City. Located in the heart of Manhattan, this office will primarily serve as the national seat of the Omnibus Company – a division of Kelton Research focusing exclusively on the needs of the firm’s public relations clients. Kelton Research founder and CEO Tom Bernthal has named Nathan Richter executive director of this division and has tapped him to spearhead the firm’s Gotham expansion.

New York, NY (PRWEB) September 15, 2006 -- Kelton Research, one of the fastest growing names in market research, has officially opened a full-service office in New York City. Located in the heart of Manhattan, this office will primarily serve as the national seat of the Omnibus Company – a division of Kelton Research focusing exclusively on the needs of the firm’s public relations clients. Kelton Research founder and CEO Tom Bernthal has named Nathan Richter executive director of this division and has tapped him to spearhead the firm’s Gotham expansion.

“This is an exciting time to join Kelton Research,” said Richter. “As an industry, public relations is becoming increasingly sophisticated as firms are asked by their clients to assume more and more responsibilities. Kelton Research has kept pace with these changes and as a result, we offer our public relations clients the absolute best services tailored specifically to their needs.”

Kelton Research is known in the survey research and public relations industries for its practice of hiring former magazine writers, editors, Emmy Award-winning producers and reporters to work with their highly trained researchers. With Richter, Kelton Research has balanced its extensive media capabilities with someone who has intimate knowledge of the challenges and pressures faced by public relations professionals.

Richter brings his extensive experience in both consumer public relations and political communications to Kelton Research. His career has taken him to nearly every corner of the PR world, and his exposure to agency-life, the political sphere, and the non-profit world have given him an intimate understanding of the needs of public relations professionals and the media.

Prior to joining Kelton Research, Richter worked at DeVries Public Relations, one of the leading consumer public relations agencies in the country. While at DeVries, he developed successful consumer product and consumer lifestyle campaigns for some of the largest companies in the world, including Procter & Gamble, Bank of America, and E & J Gallo Winery. His stories have appeared in the country's largest media outlets, including ABC's Good Morning America, The New York Times, USA Today, and The Wall Street Journal. Richter is also an instructor with Media Bistro, where he teaches classes on public relations.

“Kelton understands that the needs of public relations clients are very different from those of corporate, political, or government organizations,” said Bernthal. “We employ top-notch researchers to ensure research results that are sound; former journalists to ensure they’re media-worthy; and former public relations executives who truly understand our clients’ needs. As a result, no one knows better than us how to wrangle media attention.”

The Omnibus Company is a unique polling firm dedicated to servicing the needs of public relations firms and media savvy corporate clients. Our staff consists of longtime pollsters, former writers, editors, producers, and reporters. The Omnibus Company is a division of Kelton Research. For more information, please call (310)479-4040 or visit Omnibus Company - Market Research Services (http://www.omnibus.com).

Kelton Research is a full service market research consultancy with offices in Los Angeles, New York, and Washington DC. Kelton serves as a strategic partner to both Fortune 500 corporations and smaller companies, utilizing a wide range of qualitative and quantitative methodologies to drive tactical recommendations for clients. For more information about Kelton’s services, please call (310)479-4040 or visit Kelton Research Market Reserach Company.

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