Irina Netchaev of Pasadena Views Real Estate Team Invited to Speak at California Association of Realtors Annual Expo in October

Pasadena Views Real Estate Team nominated for the “People’s Choice Best Real Estate Blog Award” on Zillow.com for its continuous consumer real estate education efforts and community highlights. Founder, Irina Netchaev, invited to speak at California Realtors Expo 2010 in Anaheim, California, this October.

Pasadena, CA (PRWEB) August 19, 2010

Irina Netchaev, founder of the Pasadena Views Real Estate Team, with Keller Williams Realty in Pasadena, California is scheduled to speak at this year's California Association of Realtors (C.A.R.) Convention in October.

Irina Netchaev's reputation as one of the most successful and innovative real estate agents on the forefront of technology in California has led her to be invited to present at this year’s CALIFORNIA REALTOR® EXPO 2010, Oct. 5-7 in Anaheim during a special technology focused event - Tech Tuesday. C.A.R. Expo is shaping up to be the real estate industry event of the year focusing California real estate professionals on the changing landscape of running a real estate business in 2010 and beyond.

Irina's focus on redefining the conventional role of a real estate agent and the success she has achieved continually implementing new and exciting technologies and marketing techniques has not gone unnoticed on both the local and national levels.

Irina was instrumental in organizing REBarCamp Los Angeles last year (http://rebarcamp.com/losangeles/?page_id=64), a grass roots effort focused on teaching real estate agents on the use of technology and social media in their real estate practice. More than 300 real estate agents were in attendance, coming as far away as Arizona and Washington.

She is also the founder of Pasadena Views real estate blog.

The idea behind http://www.PasadenaViews.com blog, which was created in 2007, was to to provide transparency to the real estate consumer and any home owner interested in understanding property values and conditions affecting their neighborhood and their piece of the American dream. The goal was to educate consumers about the various aspects of real estate transactions, keep them informed on the "state of their local real estate market" and help them understand the latest real estate techniques and processes.

Highlights of the http://www.PasadenaViews.com real estate blog include information about Pasadena neighborhoods (http://www.pasadenaviews.com/pasadena-city-guide/), architecture, homes for sale, real estate market reports and the popular page, 365 Things To Do In Pasadena (also found on Facebook at http://www.facebook.com/365thingstodoinpasadena) which is a "must read" for anyone thinking of relocating to Pasadena California.

The real estate landscape and the conventional way of doing business has changed. It is important for consumers to understand that they have a choice and should demand to work with highly educated and skilled real estate agents committed to continually improving their service with the use of technology like web-based transaction management systems, electronic signatures, paperless transactions and more.

Effective on-line and social media marketing is critical to home sellers in ensuring top sales price for their home.

"Our approach to selling homes is different from a traditional Realtor. We are technology focused using internet and social media marketing to its fullest to get the highest possible selling price for our home sellers," says Irina. "It's quite an honor to be asked to lead a session during C.A.R. Tech Tuesday and be recognized for the People's Choice Awards by Zillow.com given that there are hundreds of real estate websites in our area."

Irina will be presenting to real estate agents from all over California at a session titled “Your Social Media Strategy: Where You Need to Be and Why," which will provide Realtors with must-have elements they need to engage the right audience.

Irina can be reached via email at Irina(at)PasadenaViews(dot)com or at 626-627-7107.

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