How to Engage Customers with a Mesmerizing Marketing Tool—the White Paper

Book details how to engage customers by using the white paper, a leading and compelling marketing tool for lead generation.

Poway, CA (PRWEB) September 19, 2006 -– The sales world is flooded with marketing messages that are competing for the attention of prospects. Recently, the white paper has emerged as a compelling tool that attracts clients like no other business-to-business resource. Sought after to aid customers in the decision-making process, white papers are unmatched as lead magnets.

White papers have become a proven method for generating sales leads, evidenced by the impressive growth from only 1 million to more than 300 million Google™ search results for the term white papers over the last five years. A June 2006 KnowledgeStorm study also showed that white papers are the most effective lead generation tools available.

Peter Spande, Director of CNET's ITPapers.com said, "Successful white paper marketing hinges almost exclusively on the quality of the white paper itself. Still many vendors expect great things from their white paper marketing efforts but give very little thought to the actual development and creation of the white papers used for these efforts."

Michael Stelzner, author of the new book "Writing White Papers: How to Capture Readers and Keep Them Engaged," agrees. He explains, "Anybody can put words to paper, but few people know how to write something that's digestible—meaning the reader wants to stick with the paper to the end and wants more."

Corporate writers, engineers, freelancers, students and marketing professionals are all seeking to master the persuasive and informative art of writing white papers.

As the first book on the topic, "Writing White Papers" reveals new techniques for selling by educating, how to craft persuasive messaging, details for writing the core of any white paper and creative marketing efforts to attract leads with white papers.

Robert W. Bly, author of more than 50 writing and marketing books, said, "Michael Stelzner is widely recognized as a top white paper writer and a guru in marketing with white papers. By reading his excellent book on the subject, you can master in a few evenings the white paper marketing principles it has taken Michael years to develop and perfect—making this book a fantastic marketing investment."

Michael A. Stelzner is the author of nearly 100 white papers for industry leaders such as Microsoft, FedEx and Motorola, and the founder of the 20,000-reader WhitePaperSource Newsletter.

"Writing White Papers" will be available in October 2006 from WhitePaperSource Publishing. To order a copy, visit http://www.WritingWhitePapers.com or call 800-247-6553.

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