ReachForce Appoints Ruby Sahiwal to its Advisory Board

ReachForce, Inc. a worldwide provider of marketing automation technology and services for role-based customer and prospect data, today announced Ruby Sahiwal has joined the company’s Advisory Board. Sahiwal is currently the founder and chairman of Accelcia Business Services, a finance and administration service provider, as well as founder and CEO of Simpacta, a solutions provider for value based selling.

Austin, Texas (PRWEB) September 19, 2006 -- ReachForce, Inc. a worldwide provider of marketing automation technology and services for role-based customer and prospect data, today announced Ruby Sahiwal has joined the company’s Advisory Board. Sahiwal is currently the founder and chairman of Accelcia Business Services, a finance and administration service provider, as well as founder and CEO of Simpacta, a solutions provider for value based selling. In 2001, Ruby founded Aentropy (acquired by Ketera), a software as a service company focused on spend management. As a member of the advisory board, Ruby will provide strategic advice to ReachForce on its business, product roadmap, entering new markets and the company’s overall strategy. He joins Theresa Garza as the newest ReachForce Advisory Board member.

“Ruby is a proven business leader and his impressive track record shows an innate instinct for how to deliver corporate success," said Suaad Sait, CEO of ReachForce. “I am even more confident in the unending potential and continued momentum of ReachForce knowing Ruby is playing a strategic role in our success.”

In addition to his current operating roles, Ruby serves on the Board of Directors of Serus, Inc., a leader in the emerging category of intelligent operations management, and advisor to Podbridge, Unimacts, and OnDemand Solutions.

Ruby Sahiwal has served as COO of Ketera Technologies, a spin-off of American Express, and the first on-demand spend management solutions provider. There he achieved a remarkable turnaround, increasing bookings while simultaneously paring costs down. As COO of VerticalNet Solutions, Sahiwal formed the 300+ person enterprise software arm for the company from its existing software assets as well as its acquisitions of Isadra, e-commerce content provider, and Tradeum, a trading exchange infrastructure vendor Sahiwal was with prior to the VerticalNet Solutions’ $500 million acquisition in March 2000. In addition, Sahiwal has played key roles at i2 Technologies, McKinsey and Co. as well as General Electric.

About ReachForce, Inc.

ReachForce, Inc, based in Austin, TX, is a privately held venture backed company. The company offers revolutionary services to help marketing and sales professionals get in front of the right individuals quickly and cost effectively. Using an automated technology platform and worldwide market researchers, ReachForce identifies individuals based on roles and responsibilities, not just titles. These role-based custom contacts enable marketers to increase results 20 to 30 times for every dollar spent and sales teams to concentrate on highly qualified prospects resulting in increased sales in less time. For more information on ReachForce, please visit www.reachforce.com.

###