SalesBuilder Inc. and Runaware Inc. Sign Three Year OEM Agreement

Runaware’s TestDrive evaluation service to integrate with SalesBuilder’s behavioral profiling and targeting technology.

Los Angeles (PRWEB) September 20, 2006 -– SalesBuilder Inc. (www.salesbuilderonline.com), the premier behavioral profiling and targeting engine for optimizing online engagement, personalization and lead conversion, and Runaware Inc. (www.runaware.com), the world's leading online software evaluation service, announced today they have entered into a three-year worldwide OEM agreement that enables Runaware to sell their TestDrive evaluation system with a fully-integrated version of SalesBuilder’s technology. The agreement will provide Runaware’s customers with a premier online lead capture and software demonstration tool.

Runaware’s TestDrive online evaluation service (www.runaware.com/products.jsp) enables customers to offer evaluations of their technology without the need for download or installation. Runaware can install a company’s application on its secure servers where it can be viewed and accessed by prospects via a secured and safe applet within a web browser. Once a prospect chooses to evaluate a company’s application using Runaware’s TestDrive service, SalesBuilder’s engine (www.salesbuilderonline.com/products/index.html) engages those prospects with easily modifiable profiling questions that instantly help companies understand who is evaluating their technology and why. Having already forged a close working relationship on other projects, this agreement more tightly integrates the systems of the two companies to ensure that Runaware’s customers enjoy a seamless lead capture and qualification experience.

“We’re really excited about this new agreement. It allows us to deliver extremely high quality leads and online interactive demos of our customer applications in real-time, which is something no other company can offer today,” said Marcus Hamberg, CEO of Runaware.

“Over the past year, we have worked closely with Runaware on a number of programs, including key channel marketing programs for Citrix and FrontRange Solutions,” said Olivier Chaine, founder and CEO of SalesBuilder Inc. “Having proven the concept on those programs, we really look forward to the shared success our more fully integrated solutions will bring.”

For more information on Runaware’s TestDrive program, visit www.runaware.com. For more information on SalesBuilder’s behavioral profiling and targeting engine, visit www.salesbuilderonline.com.

About Runaware, Inc.

Runaware is the global leader in software evaluation services. Runaware offers software publishers a revolutionary means of providing hassle-free software evaluations and demonstrations online, with no download or installation required. The application is installed on secure servers and is viewed and accessed via a secured and safe applet within a web browser. Customers report a huge increase in qualified sales leads, considerably shorter sales cycles and a major improvement in customer service. Runaware’s customers include Microsoft, Intuit, Sage Software and FrontRange Solutions. The company has offices in North America and Europe. For more information about Runaware, visit http://www.runaware.com

About SalesBuilder Inc.

SalesBuilder Inc. is the developer of a flexible, easy-to-use online behavioral profiling and targeting engine that improves a company’s ability to connect to their customers at multiple levels. Companies such as Citrix and Intuit have accelerated sales and enhanced marketing effectiveness by implementing SalesBuilder’s unique, real-time technology in their lead capture and qualification process. SalesBuilder’s partners include Citrix, EmailLabs, LivePerson, Runaware, Salesforce.com, SugarCRM and more. Other companies in this space include Aprimo, Eloqua And Genius, Inc. More information on SalesBuilder Inc. can be found at www.salesbuilderonline.com.

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