Launch of BroadcastBid.com Dramatically Exceeds Company Expectations

Online auctions and radio, a winning combination that is rapidly adopted by beleaguered industry.

Orlando, FL (PRWEB) September 21, 2006 -- Proof that the slow-growth radio industry is starting to “get” the Internet was evident as registrations for BroadcastBid.com’s radio auction platform streamed in a day after the company’s email invitation was sent to 12,000 radio stations. Response far exceeded company expectations.

The offer driving this sign up activity places state-of-the-art BroadcastBid.com auctions on radio station websites at no cost to the station. This gives stations an online element that allows them to become a more valuable marketing resource to their current advertisers while acting as a feeder system for new advertisers. Radio promotion of local online auctions is a solid business strategy that cannot be duplicated by online media, or satellite radio competitors.

“We were just blown away by the response,” said Dan Bordui, Managing Partner of BroadcastBid.com. “We knew we had the best product coming off of a year of testing with a major network in one market, but we literally had triple the response rate we expected going into NAB,” said Bordui.

According to Mr. Bordui, BroadcastBid.com is unique in its tailoring for stations. “We come out of the radio industry, we know how work is done at stations, we have made this an easy fit for station management and we have successfully tested under fire. This is the finest product for this purpose on the market and we give it to stations at no cost. We work under a revenue sharing structure so that we make money only after stations have made about three times as much. When you consider the high ROI of our deal versus the cost of engineering this product from the ground up it is an easy decision…and we can have you in business today.”

Designed specifically for the broadcast industry, BroadcastBid.com is fully customizable and easily integrated into daily operations of a station. The auction platform is simple to conform to the branding of any station, easy to operate and costs nothing. BroadcastBid.com populates auctions with thousands of great products, so stations make money by just being part of the network, but the real opportunity is for station sales team to offer auctions to current advertisers as a way to compliment their on-air presence, or as a way to engage new accounts that may not immediately have budget for an ad buy. BroadcastBid.com test stations have had success with gift certificates from area businesses and Fantasy items created and offered by personalities. This is a revenue opportunity that is flexible and lends itself to the creative nature of personalities and staff.

The new version of BroadcastBid.com to be released and rolled out this week incorporates easily administered auctions, integrated credit card payment services, easily accessible and powerful reporting capabilities and an array of pre-populated auctions for immediate offer by any radio station. The bottom line is that BroadcastBid.com has strived to make it easy, fast and profitable for stations to embrace a previously untapped source of revenue and audience.

The company is participating in the National Association of Broadcasters (NAB) Convention to be held in Dallas on September 20 and plans to unveil further announcements related to the launch of the latest version BroadcastBid.com.

About BroadcastBid.com LLC.

A privately held company based in Orlando, Florida, BroadcastBid.com is an innovator in bringing Internet revenues to old-line media broadcast companies. Founded by industry veterans, BBid delivers eBay-like auctions to radio station websites. The novel promotional power of radio and the unique revenue opportunity of auctions are combined to create a new and powerful business model. For more information: BroadcastBid.com (http:///www.broadcastbid.com)

Contact: Dan Bordui (407) 835-0095

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