ENTRADA SOFTWARE APPOINTS VICE PRESIDENT OF MARKETING AND COMMUNICATIONS

Debra Henry, Experienced Professional with Over Eighteen Years of Marketing Success in the High Tech Industry, to Lead Entradas Focused Marketing Efforts

SCOTTSDALE, AZ., August 14, 2002 - Entrada Software, Inc., (OTC BB: ETSW) a world-class enterprise software company and industry leader in providing comprehensive solutions for collaborative document management and total product traceability, today announced that Debra Henry has joined the Company as Vice President of Marketing and Communications. As a member of the Company's executive management team, Ms. Henry is responsible for the overall corporate strategic marketing direction, including branding, product vision, strategy and corporate communications. She will apply her years of experience to drive the corporate identity and branding for the Companys Kinnosa and eChange Solutions offerings.

Prior to joining Entrada Software, Ms. Henry directed the corporate marketing and communications efforts for several privately held software development and services companies. Previously, she was director of marketing for Avnet Inc.s Hall-Mark Division in Phoenix, Arizona, where she was responsible for the initial conception, development, execution and success of the companys IBM channel marketing program. In this role, Ms. Henry managed and executed on a $3.5M marketing budget in which she spearheaded value-added programs that were considered industry firsts" for the channel, including focused revenue-generating programs, unique communications activities, brand identity campaigns and an automated process and metrics for marketing program ROI analysis. Her efforts were adopted globally as Avnets relationship with IBM expanded across Europe.

We are so fortunate to have Debi join the Entrada Software executive team. Her contributions will be key in taking the company and our eChange and Kinnosa products to the next level," stated Bruce Williams, president and CEO of Entrada Software. Her vast experience in technology marketing coupled with her professionalism, creativity and ability to execute will be invaluable in communicating and driving the business benefits of Entradas products and services to accelerate our growth and extend our leadership in our target markets," Williams added.

Ms. Henry has also held product marketing and brand management positions with several large technology distributors and solution providers in the Southwest. She began her career at Texas Instruments in Dallas, Texas, in product marketing and quickly expanded her role to marketing communications management that included responsibility for market introduction for new products. She holds a Bachelor of Science degree in chemical engineering from the University of Notre Dame.

"I am truly impressed with the entire Entrada organization, its products and its unyielding commitment to achieve its business vision," said Ms. Henry. There is an enormous opportunity to unleash the potential of this company, identifying and developing a total solution set for our key market segments and strengthening our market position, and I am excited to be a part of it."

About Entrada Software, Inc.

Entrada Software is the leading developer of enterprise software solutions that improve efficiency and workflow processes in enterprises worldwide. Entrada Softwares suite of products provides traceability, collaborative design change and electronic document management solutions that transform and extend relationships between customers, suppliers and products. For more information, visit the Entrada Software web site at www.entradasoftware.com or call 1-877-546-6672.

Entrada and Kinnosa are registered trademarks of Entrada Software, Inc. and eChange Solutions is a trademark of Entrada Software, Inc. in the US and other countries. All other trademarks are property of their respective companies.    

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Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forwarding-looking statements include risk and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, competition, the ability to raise capital when needed on terms and conditions.

Media Contact:

Entrada Software, Inc.

Media Relations

480.607.3535

pr@entradasoftware.com


Contact Information
Media Relations
Entrada Software
http://www.entradasoftware.com
480-607-3535

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