Customer Management System (CMS) for Powersports Dealers to Launch at BRP Club 2007

Marketing Loyalty Solutions, Inc. recently launched their upgraded product Customer Management System (CMS), a customer retention management program, for Powersports dealers from all over North America during the September BRP Ultimate Playground CLUB 2007 in Nashville, Tennessee.

Toronto, Ontario (PRWEB) September 22, 2006 -- Marketing Loyalty Solutions Inc. has recently launched their upgraded product, Customer Management System (CMS) for Powersports dealers across North America. CMS is a customer retention management (http://www.marketingloyalty.com) system that allows Powersports dealers to track customer retention and marketing campaign effectiveness affordably.

When Powersports dealers are looking for the right customer retention management program, they look to their OEMs for guidance. Currently, Marketing Loyalty Solutions’ CMS customer retention management system is endorsed by six of the major Powersports OEMs: Arctic Cat, Honda, Eton, KTM, Susuki, and BRP.

Powersports Dealers who have used previous versions of the CMS customer retention management system (http://www.marketingloyalty.com) provided their input for upgrading the program. Stephen Beida of Beida’s Powersports said, "I have been using the MLS’ follow up system for the past two years and the efficiency we have experienced versus producing our own in-house mailers has been tremendous. Now with the online access to our customer database we are able to manipulate data with ease. We are also seeing higher than ever penetration levels of customers bringing back their units for regularly scheduled maintenance."

The upgraded CMS customer retention management (http://www.marketingloyalty.com) system includes several new features:

* New and improved online reporting

* More customization

* Better data management

"Through our experience and close relationships with our customers, Marketing Loyalty Solutions Inc. has created program options suited to the growing Powersports industry," said Darcy McNamara, Manager of Business Development for Marketing Loyalty Solutions. "The Customer Management System can help Powesports dealerships achieve up to 47% return on investment."

The CMS customer retention management system (http://www.marketingloyalty.com) was on display during the September BRP Ultimate Playground CLUB 2007 in Nashville. This new product is currently included as part of the BRP CO-OP advertising program. Certified BRP Powersports dealers using this system can redeem up to 50% of their cost. Any Powersports dealer currently participating can also ask their OEM to have each customer’s warranty information downloaded directly into their dealership system as a hassle-free benefit. Visit www.MarketingLoyalty.com for more information.

About Marketing Loyalty Solutions, Inc.

Marketing Loyalty Solutions, Inc. (MLS) has over 20 years of experience in Powersports and automotive customer management service. Marketing Loyalty Solutions, Inc. is a division of RBI Inc., a business intelligence firm offering organizations customized solutions for their information management needs.

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