In-depth Daily Coverage of “The World’s Fair of Photography” Debuts Today at the Adorama News Desk

Shutterbugs can get fast access to new product info, industry trends, opinions and analyses from the Photokina trade show being held this week in Cologne, Germany

New York, NY (PRWEB) September 25, 2006 -- Consumers and professional photographers hungry for the latest news and innovations in the fast-changing world of photography should bookmark the Adorama News Desk (http://www.adorama.com/catalog.tpl?op=NewsDesk_Home&refby=press_photokina). This week, the News Desk will provide live, in-depth coverage of new products announced at Photokina, a trade show that takes place every other year in Cologne Germany and is nicknamed “The World’s Fair of Photography.”

In addition to in-depth articles, Adorama will publish a daily overview, the Photokina 2006 Report (http://www.adorama.com/catalog.tpl?op=academy&article=Photokina_06&refby=press_photokina). This will include overviews of key announcements, as well as reports about smaller items that might not otherwise get much attention but may be of interest to pro shooters and photo enthusiasts.

The Adorama News Desk is edited by Mason Resnick, who has over 20 years of experience covering the photo industry. The Photokina coverage will include editorials and industry analyses that reflect his unique perspective. “This will be a very exciting Photokina,” says Resnick. “A new generation of digital cameras is being announced that include amazing technological innovations, making it easier than ever for both knowledgeable photographers and snapshooters to take great pictures. I’m thrilled at the opportunity to bring the latest photo industry news as it happens.”

The extended Photokina coverage comes on the first anniversary of the launch of the Adorama News Desk, which has become a key source of new product news as well as in-depth analysis of industry trends and new technologies.

- Why put a News Desk in a Camera Retailer’s Web Site? –

Why is Adorama Camera, one of the most widely respected photo retailers in the United States, providing daily photo industry news on its web site? “We believe the more information and knowledge we can provide, the more people will trust Adorama as both a reliable source of news and information—and as a place where they can buy their photographic gear with confidence.”

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