Travel Industry is Back, InsanelyCheapFlights.com Leading the Way

New Site for Cheap Flights Runs with the Big Dogs

Sterling, VA (PRWEB) August 24, 2010

In a sign of recovery, major travel sites have been reporting surprising growth in the second quarter of this year, with some sites reporting a double-digit lift in bookings. As consumers resume traveling, the industry is again showing signs of life. Riding this wave, relative newcomer InsanelyCheapFlights.com has been posting triple-digit growth for the past several quarters.

InsanelyCheapFlights.com, founded in August, 2009, is giving some of the bigger travel companies a run for their money. Since its inception, the travel site, which specializes in cheap flightsas well as hotel room and car rental bookings, has seen rapid growth quarter after quarter. In the second quarter of 2010 alone, InsanelyCheapFlights.com grew flight bookings by 350%, as well as a more than 300% lift in hotel bookings.

This growth may come as a surprise, given the number of mega travel sites that already exist. The saturation of the online travel market left InsanelyCheapFlights.com founder Steve Oliverez wondering if the market could accept another travel site. “It was a risk getting into the online travel business, but we thought if we could create a unique site and offer the cheapest airfares we could find, travelers would come. And they didn’t disappoint.”

Businesses offering bargains generally fare well in a shaky economy, and InsanelyCheapFlights.com is no exception. The business has managed to become more efficient with their marketing expenses even while growing their travel business. In an increasingly competitive online marketing environment, they’ve been able to trim acquisition costs while gaining market share.

“We’re seeing rapid growth in the number of travelers we’re interacting with,” says Oliverez. “Visitors to our websites have been growing by hundreds of thousands every month.”

Such rapid growth can be difficult to maintain, but the company sees things differently. “I’m confident our numbers will continue to impress,” says Oliverez. “Our booking volume increases every day. What consumer wouldn’t be open to another travel site if it offers them cheaper flights and easier bookings?”

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