BellissimoFavors.com Launches New Wedding & Baby Shower Favor e-Commerce Site

BellissimoFavors.com launches a new version of its e-Commerce web site devoted to wedding, bridal shower, baptism, anniversary, and baby shower party favors. New WYSIWYG personalized favor design tools revolutionize customized favor creation. The new website features over 3,300 specialty decoration and favor items including the industry’s best selection of baby shower favors, favor boxes, and decorations.

Enumclaw, WA (Vocus) August 24, 2010

BellissimoFavors.com today completed the launch of its innovative 2nd generation e-Commerce web site that specializes in favors, favor boxes, and related decorations for people planning bridal showers, baptisms, christenings, weddings, anniversaries, and baby showers. In development for almost 6 months, this new site makes customization of party favors much easier for clients with a new set of WYSIWYG (What You See Is What You Get) design tools for personalized favor tags, labels, and products.

With over 3,300 favor items available, many with dozens of design options, the website offers literally tens of thousands of options for someone planning an important celebration. An example is the focus on baby shower favors where BellissimoFavors believes it carries the largest selection on the internet.

“Redesigning BellissimoFavors.com has been a labor of love, and we are extremely proud of the new capabilities available to our clients in this new version of the site,” says General Manager Traver West. “We are especially excited that we can now offer better product delivery information, more product customization options, and an expanded set of offerings for our customers.”

A major design goal for this new e-Commerce site was to improve the customer’s ability to mix and match favors and decorations into a package that can simplify their event planning needs by allowing them to purchase almost everything they need at one place. To this end, we have added new, or expanded existing product categories with an eye to integrating the party favors into decorations themes. BellisimoFavors.com now carries party decorations for over 30 bridal shower and 60 baby shower themes, with more decorating theme categories to be added in the near future.

“Having served almost 100,000 customers on our various e-Commerce properties over the past 4 years, we feel like we understand the needs of clients planning a major life milestone celebration,” says Customer Service Manager Kim Sales. “We have worked hard with our professional party-planners to add new tools to the website that can make the planning process easier, and allow us to better serve clients who are trying their best to save money while putting on a memorable event.”

The new site placed a lot of focus on helping customers see more options within specific party favor product categories. By quickly giving customers a view into their design options, they can see where the wedding or shower favors coordinate with decoration elements such as tableware or centerpieces. A great example of the effort to expand product lines within specific categories is BellissimoFavor’s new favor boxes category where clients can see a variety of traditional favor boxes, plus new personalized designs.

“With so many products, simplifying the purchase process was a critical focus for us in the re-design of BellissimoFavors.com,” continued General Manager Traver West. “The typical baptism, baby shower, or bridal shower might include as many as 25 or 30 different decorations, party favors, tableware items, and more – and being able to easily and quickly purchase, for instance, baptism favors side by side with and party accessories within a single order, is a great relief to people planning these events.”

To help customer better plan their events, the newly updated website has a great deal of new content (in the form of ideas and advice from BellissimoFavors’ team of party planners) in product categories so they can be accessed by consumers while they are planning their purchases. These new tips, ideas, and tricks, sometimes inspired by work with past clients, are designed to help the host pull off a stress-free celebration. An example of how this information is shared can be found on the winter favors section of the web site.

The site will continue to grow in the number of products, and the amount of specialized advice content available over the coming months. BellissimoFavors plans to expand into a number of additional categories by the end of the year, and will carry over 5,000 products, with almost 100,000 design options by early next year.

About BellissimoFavors.com:

BellissimoFavors.com is operated by PartyPail, Inc. from offices in Enumclaw, Washington. The company currently operates four e-commerce retail party decoration websites with a focus on adult milestone celebrations such as weddings, baby showers, baptisms, bridal showers, and 1st birthday parties. Having served almost 100,000 customers, the company is committed to operating as a family friendly organization to both customers and staff alike.

All trademarks used are properties of their respective owners.

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