BobCar Invades Advertising Week in New York

Unique 3-wheeled vehicle uses integrated approach to target media buyers at Advertising Week 2006.

New York (PRWEB) September 27, 2006 -- BobCar Media has launched a new campaign to raise awareness of its "BobCars" – three wheeled mini vehicles which can be used as a unique form of outdoor advertising. The campaign involves having people "spot" the BobCar, finding the answer to a question provided on a postcard.

The campaign also ties in social networking, by having users register at the BobCar section of Adholes, a social network for advertising professionals at bobcar.adholes.com. Alternately, those who are ruled by their cell phones can simply enter via text messaging. One winner will receive a two free weeks of advertising on BobCar. Entries are limited to people attending Advertising Week 2006.

BobCar allows advertisers to control their routes via GPS tracking, and includes the opportunity for sampling, as well as multimedia integration.

The BobCar campaign was created by Snap Marketing in New York, an experiential marketing shop.

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