Historic Union Street District in Schenectady, New York Selects CELLC SoftWallet® For Mobile Marketing and Promotional Content Delivery

SoftWallet® extends its Smartphone service Nationwide

Wylie, TX (PRWEB) August 27, 2010

Along the historic corridor of upscale shops, boutiques and restaurants, the Upper Union Street Schenectady businesses are the first in the area to provide mobile content delivery of offers, events and coupons to help enhance the customer experience.
Capitalizing on the services ability to extend control of content delivery to each of the businesses, area retailers and restaurateurs have embraced the concept and are encouraging others in the area to take advantage of this new medium to connect with customers.

“The ability to utilize this service to connect with people goes well beyond just coupons and allows us to better attract area residents to Union Street for much more than just a quick stop by announcing events and connecting with facebook® through SoftWallet®. Now people can plan their day around events and spend more time in the area.” said Mitch Messmore, Executive Director of the Upper Union Street Business District.

“Combining the ability to increase our exposure and to distribute customizable and timely offers in a very cost effective way makes it a compelling service.” said Guy Sementilli, owner of Scotti’s restaurant and pizzeria. “In today’s society everyone is using Smartphone’s for many aspects of their day to day life, SoftWallet provides businesses like mine the ability to capitalize on this.” added Sementilli.

“SoftWallet is pleased to help Schenectady’s Upper Union Street District businesses to deliver a new and innovative method for attracting residents and visitors to the burgeoning commerce area.” said SoftWallet® CEO, Nick Calautti. Calautti, originally from the Capital Region, wanted to bring this innovation to his hometown to help the local area thrive. “We are excited about marrying SoftWallet® with Schenectady County's significant pedestrian and vehicular traffic, outstanding demographics, and proximity to Union College and some of the largest employers in the area,” says Calautti.

About CELLC
CELLC is a technology and software based company headquartered in the greater Dallas area.
http://www.softwallet.com.

If you would like more information about this topic, or to schedule an interview with Nick Calautti, please call Kristi Ramon at 469-467-4783 or email at pr(at)softwallet(dot)com.

SoftWallet is a trademark of CELLC.

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