Accession Media Offering Web Analytics Reporting Clinic at eMetrics Marketing Optimization Summit

Marketing pros can learn how to stop cutting and pasting analytics data from multiple sources and automate regular reporting using readily available and affordable modern tools.

New Milford, CT (PRWEB) August 26, 2010

Accession Media, a web analytics, development and marketingagency, is excited to announced that they have been selected to present a Marketing Optimization Clinic at the eMetrics Marketing Optimization Summit in Washington, DC (October 3-7, 2010). The session, “Does it Blend? Automating an Excel Mash Up and Delivery Process,” will focus on how internal analytics managers and agencies can drastically improve the way they cultivate and report data, why most marketing managers methods for creating reports is inefficient, and how using Shufflepoint can help.

“Marketing professionals understand data analysis is important,” said Summit founder and author Jim Sterne, “but bringing that data together is a serious challenge. The smart folks at Accession Media understand how to ease this pain and we’re thrilled they’re sharing their expertise in a tactical and practical Marketing Optimization Clinic.” Accession Media’s clinic will be held on Wednesday, October 6 from 2:10 - 3PM EDT - http://www.emetrics.org.

This workshop will highlight online browser-based services for data integration, report generation and delivery. “We’ve been able to completely automate the updating and delivery of highly customized monthly reports for over 30 sites.” said Josh Katinger, President, Accession Media. "Now our internal analysts can spend time immediately digging into data to tease out meaning and action items rather than hours first cutting and pasting data from multiple sources into a single report.”

In the "Does It Blend?" clinic Katinger will discuss and demonstrate the integration of data collection and report generation tool Shufflepoint with Google Analytics, Google Adwords, search engine rankings reporting tools, ConstantContact, and other marketing tools. This workshop is a hands-on illustration of how Accession Media brings data under control for analytics and creates a huge time-savings they pass on to their clients.

About Accession Media
Accession Media is a website design, web development, and internet marketing agency based in Western Connecticut. Accession specializes in helping businesses and non-profit organizations take a holistic approach to their web business. Providing web design and development services as well as search engine marketing and web analytics consulting - Accession Media offers everything a business needs to succeed online. For more information, visit http://www.AccessionMedia.com.

About the eMetrics Marketing Optimization Summit
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase their return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. To learn more, visit: http://www.emetrics.org.

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