K'NEX Launches Contest For a VIP Trip To 2011 NASCAR® Sanctioned Race

88 Additional Winners to Receive Target Gift Cards

Hatfield, PA, (Vocus) August 30, 2010

K'NEX, the construction toy company focused on Building Worlds Kids Love, is celebrating the introduction of its new officially licensed NASCAR building sets now available at Target stores nationwide with a one-of-a-kind contest. Consumers who purchase a K’NEX NASCAR building set at Target are eligible to win a VIP trip to their favorite NASCAR-sanctioned race in 2011 including four tickets, round trip transportation, two night hotel stay, and a NASCAR prize pack. In addition to the grand prize winner, 88 additional winners will receive a $24 Target gift card.

“After the success of our first NASCAR ticket contest in April, we are excited to offer fans the chance at an even bigger and better prize,” said K'NEX President Michael Araten. “This is all thanks to our partnership with NASCAR which, like this contest, continues to be exciting, unique, and one-of-a-kind.”

K'NEX Officially Licensed NASCAR building toys were introduced in 2009 with Jeff Gordon’s No. 24 Pepsi car and Dale Earnhardt Jr.’s No. 88 National Guard car. The line expanded in July 2010 with officially licensed NASCAR pit crews, garages, transporter rigs and additional drivers and cars including Juan Pablo Montoya and Tony Stewart. The building sets include enough cars, parts, and accessories to create an entire NASCAR world!

For more information and to enter the contest visit http://www.knex.com/News_and_Events/Win-VIP-Trip-To-Race.php. Entry forms must be postmarked before midnight on September 17, 2010.

About K’NEX Brands
Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit http://www.knex.com.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto

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