66 North: Glacial Gear Erupts With The Gola

66?North, deemed by many as the national clothing brand of Iceland, reinvents streamlined fashion this winter defying the future of outerwear. Crafted in 1926 by a team of researchers in the country’s primitive landscape, 66? North validates ‘there is no bad weather if you have the right gear.’

New York, NY (PRWEB) September 29, 2006 -- 66?North, deemed by many as the national clothing brand of Iceland, reinvents streamlined fashion this winter defying the future of outerwear. Crafted in 1926 by a team of researchers in the country’s primitive landscape, 66? North validates ‘there is no bad weather if you have the right gear.’ The Gola Jacket is keeping function in winter wear by its customized fit and stylized versatility. The Gola Jacket portrays the Arctic Circle’s natural landscapes through color palates of light grey, black and ice white, wine and coffee brown. Men can enjoy the angled chest MP3 pocket while women’s curves benefit from the tapered sides making the Gola Jacket casually styled yet technically tailored for both sexes. A proven collection of performance outerwear, 66°North offers one of Iceland’s authentic treasures with a fashionability that survives all seasons keeping you stylish, warm and protected.

“I personally adore your product that we are carrying for Fall! The Gola Jacket being my favorite, but they are all great!” - Kristin Olejarczyk, Assistant Buyer, Terry Precision Cycling

Constructed of the highest-quality Woolblend fabric complimented by its windproof membrane, the Gola Jacket exemplifies industrial performance with pre-articulated elbows, fleece lining and rounded hems.66? North represents more than a brand name and latitudinal line, it is a way of life for many and until recently, has become a symbol of creation, excellence and prime performance. For an exclusive preview of the 66°North 2006 collection or to schedule an interview with 66°North President Sharon Prince, interested media please contact Workhouse Publicists, Kara Hughett.

66°North Iceland

The brainchild of Hans Kristjansson, 66°North began producing protective clothing for the commercial fisherman of Sugandafjord, quality and performance has always been essential to Icelanders who have learned to co-exist harmoniously with nature’s extremes. The name reflects the latitude line located at the edge of the Arctic Circle. Iceland, on the borderline of the Arctic Circle, has often been considered on the very edge of civilization. Conditions can be extreme and Icelanders have had to develop both the mentality to meet the challenges and the physical means to do so. This includes discovering and developing suitable clothing for work and travel in all kinds of weather, from fishermen to sheep herders to citizens walking the streets of Reykjavik. Centuries of battling snowstorms and the windy heights to bring home sheep and fighting heavy seas to haul in rich catches of fish have evolved into a brand that, for over 80 years, has been the premier clothier for the people of Iceland – attesting to its style, quality, and functionality. As they say, there is no bad weather, if you have the right gear. Available at Outdoor Sports Center, Extreme All Sport, Love Forty, Pedigree Ski Shop and fine stores everywhere. For more information please visit www.66northus.com.

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