Adzilla Named Finalist for Prestigious IEC InfoVision Award

Adzilla New Media, innovative developer of edge-of-network based media delivery products, today announced that its online advertising and in-browser communication technology, Zillicasting ™ has been named a finalist in the 2006 InfoVision Awards for “Top Innovations in Broadband.”

Vancouver, BC (PRWEB) October 2, 2006 -- Adzilla New Media (http://www.adzilla.com), innovative developer of edge-of-network based media delivery products, today announced that its online advertising and in-browser communication technology, Zillicasting ™ has been named a finalist in the 2006 InfoVision Awards for “Top Innovations in Broadband.”

The InfoVision Award program organized by the International Engineering Consortium (IEC) recognizes technologies, applications, products, advances, and services judged to be the most unique and beneficial to the telecommunications industry. One of only six finalists in the Content, Entertainment, Applications, and Services category, Adzilla is a finalist with much larger companies such as Motorola, Lucent Technologies and RADVision.

"It is a great honor to be a finalist for this award,” said Robert Roker, CTO and founder of Adzilla. "Creating revenue opportunities for network operators has always been our goal, but I know for sure we are on the right track when we find ourselves in the same company as the giants in the industry and acknowledged by the world's authoritative voice for telecommunications technology, the IEC.”

ZILLAcasting creates new revenue opportunities for Network Operators by optimizing the online advertising (http://www.adzilla.com/about_companyinfo.html) that is already flowing over their networks. Installed at the edge of the network, the Zillicaster enriches the browsing stream with anonymous ‘relevancy tags’ that are utilized by advertisers to better target their marketing messages.

The IEC has been dedicated since 1944 to catalyzing technology and business progress worldwide in a range of high-technology industries and their university communities. For more information about the IEC visit http://www.iec.org. For more information on the IEC InfoVision awards, please visit http://www.iec.org/events/2006/bbwf/

About Adzilla

Founded in 2002, ADZILLA New Media (http://www.adzilla.com) has pioneered an innovative new technology called ZILLAcasting. ZILLAcasting leverages partnerships with advertisers, ad networks and ISP's to deliver higher yield online advertising (http://www.adzilla.com) that is more relevant to the viewer. By adopting ZILLAcasting, ISPs get paid to deliver a more relevant, local browsing experience while advertisers are able to better target and focus their content.

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