Award Winning Open X -- Official Canadian Launch

Ends bullet-proof packaging rage.

(PRWEB) October 4, 2006 -- Open X is a dual blade package opener designed to safely and easily open stubborn plastic packaging holding anything from MP3 players to Toys, DVD’s, make-up, inkjet cartridges or any challenging packages. Open X eliminates the need for dangerous case cutters, knives or scissors, as you just push and slide to get inside. Open X is now available in Canada.

The US Consumer Product Safety Commission estimated that "attempts to open difficult-to-penetrate plastic packaging led to 223,260 injuries in 2004". People have reported bloodied hands, arms, eyes, and have even torn tendons trying to open clamshell packages. According to the Center for Disease Control, the fifth most common cause of a non-fatal unintentional injury was unintentional cuts & pierces. The market-research firm called Envisioneering Group says it has seen a doubling of consumer complaints. People are using hacksaws, ice picks, knives, fingernails, wire cutters and even teeth to try get these packages open.

Tough-to-open plastic packaging is soaring in popularity among manufacturers and retailers. One of the chief reasons is that the unwieldy packages make it harder to steal small electronic gadgets. The U.S. retail industry loses $46 billion a year to theft according to Ernst & Young. As a result the retailers absolutely demand that the packagers do whatever they can to make it difficult to steal their products. That may be why Open X was awarded “Most Innovative New Product”, “Most Likely to Become Tried and True”, and “Best Gift of the Year Award” in 2005 at various US retail and promotional gift shows.

Attachments:

Consumer Product Safety Commission, Injury Report

Consumers Report

Wall Street Journal Article

Statistics

For a virtual demo, visit www.openxcanada.com or for more information call Carolyn Little or Lucie Devar at 1-866-906-7369.

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