Choose Your Own Adventure®: The Abominable Snowman "Find the Yeti" Contest Kicks Off Across North America

Kids across the country are being asked to help Uncle Rudy, one of the stars of the new Choose Your Own Adventure® interactive DVD, The Abominable Snowman, spot the elusive yeti! Kids can sign up for clues by e-mail on where the yeti is expected next.

Los Angeles, CA (PRWEB) October 7, 2006 -- Put down that video game controller and join in the ultimate game of hide and seek with the Yeti, star of Choose Your Own Adventure® The Abominable Snowman, the new interactive movie now available on DVD. Join the exciting adventure making its way across the U.S. as kids everywhere search for the fabled Yeti in their own home towns.

Out of the mountains of the Himalayas and into your backyard – the Abominable Snowman could be lurking just around the corner! Don’t believe it? Ask the thousands of kids who followed the clues at www.FindTheYeti.com and spotted the Yeti, live and in person, at the Tampa Bay Devil Rays baseball game Labor Day weekend!

Choose Your Own Adventure® is a brand-new DVD series of leading-edge animated, interactive movies that lets you have a say in your own adventure. The story contains ten exciting cliffhangers that let’s you choose where the story should go next.

The Abominable Snowman chronicles the adventure of the three daring North children who travel to the Himalayas to find their missing uncle. Should they head west deeper into the snowy Himalayas or east over the rickety bridge high above the ground? Stay on the falling plane or jump out over the mountains? You decide!

The Abominable Snowman features the celebrity voices of William H. Macy (Fargo, Thank You for Smoking), Frankie Muniz (Malcolm in the Middle, Agent Cody Banks), Lacey Chabert (Party of Five, Mean Girls), Daryl Sabara (Spy Kids, Polar Express), Mark Hamill (Star Wars), and Felicity Huffman (Desperate Housewives, TransAmerica). William H. Macy and Frankie Muniz also serve as Executive Producers of The Abominable Snowman.

The Abominable Snowman was produced by Lean Forward Media founders Michelle Crames and Jeff Norton. “The Choose Your Own Adventure® series is a new format of entertainment that will keep kids engaged and thinking,” said Michelle Crames. “Kids get to make all of the important decisions and see the outcome of their choices.”

Choose Your Own Adventure® is based on the best-selling novels, which have sold over 250 million copies around the world. The series was approved for family viewing by the Dove Foundation, named a “Kids First All Star” by the Coalition for Quality Children’s Media, received the coveted iParenting Award, and recently won the NAPPA gold award (National Association of Parents Publishing Award) in the children’s category. The movie is suitable for kids of all ages, but is best loved by children ages four to 11.

The movie is currently available as an interactive DVD in stores such as Wal-Mart, Borders, and Barnes & Noble.

Synopsis

Benjamin (the inventor), Crista (the animal lover) and Marco (the young adventurer) set out on an adventure to the Himalayas to find their Uncle Rudy who has gone missing during his quest to find a mythical Yeti creature. At every crossroads a decision has to be made. Will they survive avalanches, keep away from evil poachers, and escape hungry tigers? With over 10 possible endings, the story is all up to you.

About Lean Forward Media

Lean Forward Media (LFM) is a high-growth company dedicated to creating quality programming that entertains, engages and educates. Based on the Choose Your Own Adventure® book series, one of the best-selling book series of all time, LFM developed and produced the breakthrough interactive DVD, Choose Your Own Adventure®: The Abominable Snowman, a movie that puts the viewer in control of the story. The company is producing a series of Choose Your Own Adventure® movies, and will debut The Lost Jewels in 2007 and Mystery of the Maya in 2008.

LFM was founded in 2003 by Michelle Crames and Jeff Norton. In April of 2004, LFM won Venture Bowl, the nation’s largest business plan competition. The company is backed by venture capital from the New York based, early-stage venture fund, Carrot Capital. The company is headquartered in Beverly Hills, Calif., and can be found on the web at www.leanforwardmedia.com.

About the Contest

Find the Yeti contest is sponsored by Lean Forward Media and Choose Your Own Adventure® movies. Sign up for Yeti alerts and get future clues at www.FindTheYeti.com. Enter today with a winning essay and you could end up hosting an appearance by the Yeti in 2007 at your school or birthday party and writing future clues! Go to www.choosemovie.com to enter for other great prizes like an Autographed Choose Your Own Adventure®: The Abominable Snowman interactive DVD Signed by a Star! Or 25 lucky winners will get a copy of Choose Your Own Adventure®: The Abominable Snowman interactive DVD, autographed by a cast member.

Contest Rules: No purchase necessary to enter. To view entire contest rules go to www.choosemovie.com/sweepstakesrules

Namaste! (That’s Nepalese for thank you!)

PRESS CONTACT:

Michelle Tennant

Publicist

828-749-3200

###