Mighty Interactive Selects TruEffect, Inc. and TruAdvertiser.xls for Ad Serving Needs

TruEffect, Inc. (http://www.trueffect.com), a leading ad serving and measurement company, today announced it has been hired by Mighty Interactive, a web marketing firm in Phoenix (http://www.mightyinteractive.com.) Mighty Interactive will leverage TruEffect's TruAdvertiser.xls™, the only online ad serving and campaign management solution completely integrated with Microsoft® Excel.

Broomfield, CO (PRWEB) October 9, 2006 -- TruEffect, Inc. (http://www.trueffect.com), a leading ad serving and measurement company formed by seasoned internet industry professionals, today announced it has been hired by Mighty Interactive, a web marketing firm in Phoenix(http://www.mightyinteractive.com), to handle ad serving needs for their clients through the Microsoft® Excel-integrated solution TruAdvertiser.xls™.

Founded in 2000, Mighty Interactive is an Arizona Internet marketing agency (http://www.mightyinteractive.com/whatWeDo/index.html) focused on improving clients' online results. Mighty Interactive is a division of Off Madison Ave, a leading advertising, marketing, and public relations firm located in Tempe, Arizona. Mighty Interactive has been providing Internet consulting in Phoenix (http://www.mightyinteractive.com/about/index.html) since the inception of the medium in 1994 and has developed many national award-winning Web sites and online marketing campaigns.

“As with all of our clients, we will strive to take our efforts for Mighty Interactive beyond serving ads," said Ron Hill, President and CEO at TruEffect. “Our approach will be to prove value in all aspects of managing an online advertising campaign for Mighty Interactive and help them to remain a cutting edge marketing organization.”

“TruEffect’s ability to provide real-time solutions that help solve today’s problems is what makes them the perfect partner," said Megan Phipps, manager of Online Media for Mighty Interactive. “TruEffect’s innovative TruAdvertiser.xls™ solution is critical to ensure that we are able to meet the needs and desires of our clients efficiently and effectively."

About TruEffect

TruEffect was formed by a group of Internet advertising industry experts with extensive experience and a track record of helping to develop much of the technology currently in use to serve, measure and track advertising across the Web. Headquartered in Broomfield, Colorado, TruEffect delivers reliable solutions that solve the problems of today’s internet advertisers and publishers. For more information about TruEffect, please visit http://www.TruEffect.com.

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