National High End Baby Market Trend Hits the Triangle

Durham-based Simplyspoiledchild.com meets demands of expanding, local affluent “30-40 something” parents.

Durham, NC (PRWEB) October 12, 2006 -- According to the National Center for Health Statistics, births to older women continue to increase while women in their early 20s experienced the lowest birth rate ever. This trend translates into more affluent, educated parents that spend more on children’s clothing and accessories.

Simply Spoiled, a unique children’s boutique in Durham, is one of the few local companies that caters to this growing market in the Triangle. The business is proud to announce the launch of its new online boutique featuring upscale one-of-a-kind baby gifts and accessories. Simply Spoiled launched its online capability to cater to busy parents and gift givers.

More women are choosing to delay having children until their 30s and 40s with attributing factors including increased educational opportunities and career choices for women. Thus, more women are waiting to become mothers after establishing their careers. This dynamic is leading to a trend of “board room baby showers” and high end baby gifts reflecting the sophisticated lifestyle of mom.

Michael Silverstein, vice president of Boston Consulting Group, estimates the high-end baby market is now an astounding $45 billion, growing at a 10 percent annual rate over the last decade.

“As the events in our lives evolve from weddings to baby showers to birthday parties, it seems as though we’re always in need of a gift. Many women shop in our store mainly because they know they will find something different and upscale that is likely to be the talk of the baby shower or birthday party“ says Pam Turner, co-owner of Simply Spoiled and mom of two.

“That’s why we chose to launch our online boutique with our distinctive gift selection that we have handpicked ourselves. We want to offer the convenience of an online store for busy parents or working individuals who do not always have time to shop in our store.”

As an extension of the local boutique, the online boutique will offer beautifully embroidered gifts, unique personalized artwork and age appropriate big sibling gifts along side other hand selected items. The store’s unique features include custom gift baskets complete with a virtual build your own gift bar that allows customers to create one-of-a-kind gift baskets with an assortment of baby items. The “baskets” include fun and unique containers such as personalized canvas crates, organza baskets and miniature wagons. The wide range of available gifts includes everything from picture frames and burp cloths to cd’s and children’s books. Once the customer has selected the items that match their tastes and their budget, Simply Spoiled will arrange and wrap the baskets complete with coordinating ribbon and a complimentary gift card. Simply Spoiled seeks to cater to busy shoppers as the website is available 24 hours for consumers to fulfill their gift needs. Brands such as Little Giraffe, Jellycat, Crocodile Creek, Blabla, and Eeboo line the virtual shelves.

About Simply Spoiled

Simply Spoiled is an upscale children’s boutique with a retail store located at Sutton Station in Durham, North Carolina. The boutique specializes in distinctive gifts, unique accessories, and stylish children’s apparel (preemie – 7). Simply Spoiled was created by two long time friends and “mom-preneurs,” Yolanda McCluney and Pam Turner, who were inspired to open their own business shortly after having their own children.

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