The Accessory Boutique Launches New E-commerce Website for Wedding Shoes and Bridal Accessories

The Accessory Boutique was conceived by Kylie Jensen-Smith. She became frustrated with the lack of stockists of quality bridal shoes. So with determination she decided to start a business dedicated to excellent customer service and high quality wedding shoes, handbags Jewelery as well as hair and dress accessories. What started as a one woman start-up in a small room as now become a bustling cottage industry, with sales of wedding shoes second only to John Lewis.

(PRWEB) October 13, 2006 -- The Accessory Boutique is no stranger to the world of online shopping having already invested in an initial e-commerce website. This was key to identifying how to work a business who's major sales channel was to become the internet. The old site, much loved by customers had been critical in building business and establishing the core brand identity. Now, having more then exceeded it's owners expectations it became time for it to move to the next stage in its evolution: to enable The Accessory Boutique to increase sales by streamlining and enhancing the customers online shopping experience and investing in sales order processing. For these two key elements Aspin Interactive was approached to implement their combined solution. Called InterSell: a self contained web-based system, it allows staff to fully manage content and products on the website, as well as having a powerful and easy to use customer order processing system.

Roger Smith, Partner in The Accessory Boutique said:

"Aspin Interactive has provided us with a system that we’ve been wanting for years. They really took time to understand what our needs were and have given us a solution that not only looks great but also a flexible and comprehensive back end management tool that allows us to spend more time on what’s really important, our customers. It has completely transformed the way we work and enabled us to confidently move our business to the next level."

Marcus Pullen, Business Director for Aspin commented:" We are delighted to have launched the new site for The Accessory Boutique. It's given us a chance to implement new features that we've wanted to do for a long time. What really gives us a buzz is when they tell us how much of a difference it has already made to running their business. Of course it's the shopper who really has the final say - if they enjoy the whole customer experience of shopping with the Accessory boutique then we've done our job."

Flexibility

The website management system is not simply a shopping cart system. Rather, it allows a business to easily manage content such as news, events, and product material, as well as expanding the product catalogue without the need to relay on a third part web design company to manage it. Once the design rules have been established the system automatically handles the display of the content.

Managing a business online

More importantly the system allows staff to manage stock, products, prices, promotions, shipping, customers, orders all through the web browser. This enables a business to have staff working from home or any other location. For business owners it means they can log into their administration facility at any time and see the performance of the system without worrying about how things are being run.

Reporting

InterSell provides critical business reports for sales performance and stock consumption. Other Key Performance Indicates are also displayed from the Administrator's 'Flight Deck'. This shows number of customers, number of sales and over sales figures in one easy glance.

For More information please visit www.aspin.co.uk and www.theaccessoryboutique.com.

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