Active Reasoning Appoints Vice President Finance

Active Reasoning, a leading provider of Controls Automation software for IT Policy Enforcement and IT Governance Automation, today announced the appointment of Jeff Coburn as Vice President, Finance.

Palo Alto, Calif. (PRWEB) October 13, 2006 – Active Reasoning, a leading provider of Controls Automation software for IT Policy Enforcement and IT Governance Automation, today announced the appointment of Jeff Coburn as Vice President, Finance. In his new role, he will oversee the accounting, financial planning, treasury, human resources, legal, and contracts functions for the company.

Jeff’s previous experience extends to both public and private companies, ranging from start-ups to enterprises with over $1 billion in annual revenue. “We are confident that the addition of Jeff to our executive management team will add great value during this period of tremendous market momentum for Active Reasoning,” said W.R. "Butch" Winters, Active Reasoning President and CEO. “His track record of establishing sound financial plans and controls to ensure fiscal integrity and foster continued growth represents the exact skill set required for this vital position.”

Before Active Reasoning, Jeff served as Director of Finance and Acting Internal Legal Counsel for Pericom Semiconductor, a publicly-traded company that develops and markets high-performance integrated circuits and frequency control products. Jeff has also served in previous CFO and finance positions at Callidus Software, Studio Link, PCTEL and First Union National Bank.

Jeff comments, “I am excited to be part of a high-growth company with such visionary leadership. I look forward to applying my experience to further contribute to the growth strategy of Active Reasoning.”

About Active Reasoning

With its products installed in 59 countries on six continents, Active Reasoning is the leading provider of IT Controls Automation Software for IT Policy Enforcement and IT Governance Automation. The Active Reasoning platform "operationalizes" standards such as ITIL & COBIT, detecting, validating, and reporting unauthorized changes and out-of-policy actions on the IT infrastructure to help Fortune 500 clients meet SLAs, mitigate operational risk and reduce expenses. This is made possible by the combination of Active Reasoning’s Policy Mapping Database™, event-based collection of the who, what, when, and where of user actions, and a correlation engine providing real-time policy review and validation. Active Reasoning is backed by top-tier venture partners including ComVentures, ArrowPath Venture Partners, ONSET Ventures, and InterWest Partners. For more information, visit the company’s website at www.activereasoning.com.

See a brief product demo at http://www.activereasoning.com/solutions/demo.html

Media Contacts

Lori Vierthaler

(316) 992-8271

Maggie Conroy

Director of Marketing

Active Reasoning

(650) 404-9960

Active Reasoning is a trademark of Active Reasoning, Inc. All other names mentioned herein may be trademarks of their respective owners.

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