Crystal D, Supplier of Corporate Awards, to be Featured on CNBC Special: Inside Today's Business

St. Paul, N (PRWEB) October 12, 2006 -- www.crystal-d.com -- Crystal D, a leading supplier of corporate employee awards (www.crystal-d.com) to the promotional products industry, will be featured on the CNBC program Inside Today’s Business during the month of October. The exact dates for the national airing are to be determined.

Crystal D president Chuck Dahlgren will discuss the recent trend in corporate recognition programs called -- performance-based recognition.

“Great managers are using recognition awards more strategically and want to see results,” states Dahlgren. “They are focusing their efforts away from honoring years of service to molding specific employee performance. Managers are using recognition awards to build and reinforce corporate culture.”

According to a recent study by the Forum for People Performance Management at Northwestern University, there is a direct link between employee satisfaction and the financial performance of a company.

“This means organizations that use recognition awards to increase employee satisfaction will be more profitable,” says Dahlgren. “At Crystal D, we focus on providing awards that symbolize achievement because they have proven to be most effective in corporate America.”

Inside Today’s Business has launched on CNBC affiliates in Chicago, Miami, Cleveland, Buffalo, Indianapolis, Boston, Houston and Minneapolis and will continue throughout the month.

About Crystal D

Crystal D has been a leading supplier of corporate awards and recognition products to the promotional product industry for over 15 years. The company has been under the ownership of Chuck Dahlgren for 12 years. Available awards include lobby pieces, employee awards, desktop items and promotional corporate gifts. Crystal D maximizes technology to communicate with its promotional product consultants via e-commerce and an online order tracking system. For more information, visit www.crystal-d.com.

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