MarketingExperiments.com Free Web Clinic to Address How Viral Videos Generate Site Visits and New Subscriptions

MEC Labs’ preliminary research results show how online marketers use strategic video clips to attract qualified customers and viewers

Atlantic Beach, Fla. (PRWEB) October 15, 2006 -- Preliminary research results support the idea that carefully developed viral videos have the potential to not only entertain site visitors, but also attract qualified visitors and drive potential sales and subscriptions, according to MarketingExperiments.com (MEC) analysts. MEC, an online marketing research laboratory, is engaged in a comprehensive six-month study on viral video marketing campaigns. Preliminary research results will be presented in MEC’s next free Web clinic, titled “Can Viral Video Clips Drive Targeted Traffic” to be held Wednesday October 18, 2006 at 4:00 p.m. EST.

“High video viewership will not automatically generate a dramatic bump in sales and subscriptions,” said Nick Usborne, senior editor at MEC. “While viral videos successfully bring new traffic to Web sites, we realize that online marketers want to take video marketing to a more efficient level. As part of our study, we are publishing short videos and measuring the number of times they are viewed, how many clickthroughs are generated and how many site visitors convert into customers. This process will help us better understand what makes a successful viral video, how videos can relate to a product or service and which videos will attract the more qualified visitors.”

Those interested in attending the free Web clinic can sign up at https://www.gotomeeting.com/register/110879340.

About MarketingExperiment.com’s Viral Video Marketing Study

MEC’s viral video marketing research study began in August of this year and is tracking video marketing research results for more than 10 companies in various markets and industries.

Participants in the study are receiving:

-Design, hosting and production of one professionally produced video offer page,

-Design, hosting and production of one professionally produced video trailer for distribution to major online video sites,

-Design of one e-mail to introduce and distribute video, and

-Research partnership recognition and study results featured in Marketing Experiments Journal.

About MarketingExperiments.com

MarketingExperiments.com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve site traffic, conversion and product sales. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com

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