Qualified Co-Registration Introduced by ConsumerBase

Product will allow clients to build databases with confirmed delivery info.

EVANSTON, IL (PRWEB) October 16, 2006 -- Qualified Co-Registration leads and data building are now available from ConsumerBase, the company announced today. Co-Registration, also known as “Co-Reg” in the data industry, is the practice of allowing internet surfers to request information from selected marketers after they have signed up for a separate web offer. The Qualified Co-Registration product will enable ConsumerBase clients to build their own databases with the records of prospects who welcome direct marketing and have confirmed email delivery.

In a typical scenario of how Qualified Co-Registration will work, ConsumerBase will place co-reg opportunity on its client’s behalf within web offers that already ask for name, address and email. After receiving co-reg data, ConsumerBase will email a “Permission Pass” to the co-registrant to remind them that they have requested information and provide them with an additional opportunity to opt out. After the opt-out period has expired, ConsumerBase will send an email offer on behalf of the client. The benefits to the client are twofold; they get their offer in front of a willing prospect and receive data that can be used easily for marketing in the future.

ConsumerBase maintains its value-add on several fronts. For example, the company says that its network-of-networks gives it reach and pricing that clients would not be able to secure on their own. Also, ConsumerBase will be providing clients with an email offer to prospects who have expressed interest in that client. Such willing recipients respond to offers at a relatively high rate. Finally, the client will own confirmed-delivery data on prospects for future marketing efforts, which provides long-term value.

Qualified Co-Registration is currently available in the U.S. and ConsumerBase expects to make the product available in the U.K. in the coming months.

About ConsumerBase

ConsumerBase is a multi-channel e-marketing agency with clients in North America and the United Kingdom. Operating from offices in Chicago, New York and London, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com or call (877) 440-3282 in the U.S. and 0207 292 8200 in the U.K.

Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 866-9600 Ext. 105 in the U.S. and 0207 292 8204 ext. 105 in the U.K. or email aharvath@ consumerbase.com

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