Personal Care Marketers Are Learning To Use the Internet – And Reach Their Target Audiences in New Ways with Microsites and Accompanying Viral Campaigns

Research and Markets (http://www.researchandmarkets.com/reports/c43637) has announced the addition of emarketer's report Health and Beauty Marketing: Meet Your Online Customers to their offering.

Dublin (PRWEB) October 20, 2006 -- Research and Markets (http://www.researchandmarkets.com/reports/c43637) has announced the addition of emarketer's report Health and Beauty Marketing: Meet Your Online Customers to their offering.

Every year for the next 10 years, more than 4 million Americans will turn 21, and even more will turn 50. As Boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families. More than 85% of each group is online, and health and beauty marketers are taking notice.

Attention: Advertising Agencies, Retailers and Online Content, News, Entertainment, Health Care and Women's Sites and CPG, Cosmetics and Fashion Marketers.

The Health and Beauty Marketing report from emarketer analyzes the forces that are driving personal care marketers, at long last, to advertise and market online.

Like their counterparts in the rest of the consumer packaged goods (CPG) industry, personal care marketers are learning to use the Internet – and reach their target audiences in new ways with microsites and accompanying viral campaigns, sponsoring podcasts and online games and online videos.

And, unlike many more established online categories, such as computers and electronics, health and beauty has room to grow.

Key questions the "Health and Beauty Marketing" report answers:

- Where are health & beauty marketers spending their ad budgets?

- How do consumers shop online?

- Who is buying health & beauty products online?

- What are the emerging trends in the category?

- And many more.

Sources Include:

360i

ACNielsen

Advertising Age

Burson-Marsteller

Burst Media

comScore Media Metrix

eMarketer

Euromonitor

Forrester Research

Global Market Insite (GMI)

Google

Harris Interactive

Hitwise

Internet Retailer

iProspect

J.C. Williams Group

JupiterResearch

MarketingSherpa

Media-Screen

Newgistics

Nielsen//NetRatings

NPD Group

Oxygen Media

Penn, Schoen and Berland Associates

Prospectiv

SearchIgnite

the e-tailing group

TNS Media Intelligence

Universal McCann

WebTrends

Content Titles:

- Impetus

- Issues & Questions

- The eMarketer View

- Advertising Trends

- In Search of Health & Beauty

- Online Shoppers

- Online Buyers

- Emerging Trends

- Viral Marketing

- Online Coupons

For more information visit http://www.researchandmarkets.com/reports/c43637

Laura Wood

Senior Manager

Research and Markets

Fax: +353 1 684 99 77

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