Pacific Monarch Resorts Retains Brand Tango

Brand Tango, a Ft. Lauderdale, Fla.-based agency, has been retained by Pacific Monarch Resorts to execute a re-alignment of PMR’s owner Web site as well as a number of strategic marketing and print design projects

Ft. Lauderdale, Fla. (PRWEB) October 20, 2006 -- Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, will provide a number of services to Pacific Monarch Resorts, a Laguna Hills, Calif.-based developer and operator of timeshare resorts. Brand Tango’s responsibilities include a complete re-alignment of PMR’s owner web site as well as a number of strategic marketing and print design projects.

“Bringing in Brand Tango’s creativity and expertise will allow us to continue offering our Monarch Grand Vacations’ owners a superior customer service experience,“ says Mark D. Post, PMR’s president and chief executive officer. “In addition, the collateral materials will enhance our ability to generate new owners in a cost-effective manner.”

Brand Tango’s team is led by Joe Russoniello, who brings more than four decades of vacation ownership experience in marketing and creative services for timeshare and hospitality, including owner referral programs, online marketing solutions, and multi-award-winning collateral materials. Along with co-founder and industry creative veteran James Kluetz and IT professional partner Larry Talley, who heads up Internet applications, Russoniello engages leading writers, designers, and project managers appropriate for each client. Through an affiliation with Pinpoint Communications, a Deerfield, Fla.-based agency, where Kluetz is Vice President and Creative Director, Brand Tango has access to a scalable creative team allowing Brand Tango to provide an appropriate array of resources to its diverse client base.

In past weeks, Brand Tango has executed projects for Trendwest Resorts, Elite Getaways and Coast to Coast. Other clients include vacation-ownership industry leaders, such as Island One Resorts, Sunterra Corp., King’s Creek, Fairfield Resorts, Royal Resorts Group, Textron Financial/Resort Finance Division, Sunset Group, Ed McMullen & Associates, Grand Incentives, and Vacation Tour &Travel.

Pacific Monarch Resorts Inc., established in 1987, develops and operates premier-quality vacation-ownership resorts in California, Nevada, Utah, and its newest resort in Los Cabos, Mexico. With annual revenues in excess of $140 million, PMR is one of the industry’s leading privately owned developers. In 1999, Pacific Monarch launched Monarch Grand Vacations, a multi-resort, points-based vacation ownership program. The MGV program currently has over 80,000 owner families and is adding over 1,200 new owner families per month.

For information, contact Joe Russoniello at (954) 295-7879. The firm’s Web site, www.brand-tango.com, features examples of recent work.

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