Innovative New Book Will Reveal: How To Legally Steal Your Competitor’s Best Customers and Prospects

Win/Win Professional Marketing & Sales Association is providing $150,000 worth of free advertising research and copywriting to help 50 small business owners increase sales and provide case studies for their new book entitled, “How to Legally Steal Your Competitor’s Best Customers and Prospects.”

(PRWEB) September 6, 2002

FOR IMMEDIATE RELEASE            

Contact: Ed Forteau

Win/Win Professional Mktg. & Sales Assoc.

251 Woodlawn Dr.

Stanton, MI 48888

Phone: (989) 831-5910

Email: winwinpro@earthlink.net

Website: http://www.StrategicMarketingCoach.com

Stanton, MI – April 30, 2003 – Business owners have been doing their advertising backwards. All of their display advertising has been written to focus on the wants and needs of the brand new customer entering the marketplace. This segment makes up only five percent of the available market. Immediate and continual growth is in the 95% of the market that they have all been ignoring – their competitor’s best customers and prospects.

Legally stealing is a highly targeted approach of identifying, and converting, your competitor’s dissatisfied customers and prospects. It lowers customer acquisition costs, and dramatically reduces your selling cycle because your competitor’s customers and prospects don’t have to be educated on the value of what you offer - they already believe, trust, and continue to pay for products and services like yours.

Advertising strategists Steve Von Loren and Ed Forteau have over 35 years of combined experience working with small businesses. Their innovative, and sometimes unconventional, techniques have been taught and implemented by small business owners both in the U.S. and abroad. Their marketing and advertising articles have been published in dozens of major professional trade journals, newsletters, magazines and newspapers.

Von Loren and Forteau say, “The reason that legally stealing works is because small business owners no longer truly value the relationships with their customers. Most don’t have any consistent process for following-up with prospects or customers. The tendency is to ignore them, so they never build meaningful relationships with them. This has resulted in decreased customer loyalty.”

To prove how easy it is to steal your competitor’s best customers and prospects, they are looking for fifty business owners to participate an in-depth advertising clinic and makeover for their new book entitled, “How to Legally Steal Your Competitor’s Best Customers and Prospects.” The book will feature before and after advertising case studies that will clearly demonstrate how business owners can accomplish immediate results by focusing their advertising campaign on attracting their competitor’s neglected customers and prospects.

To be considered for their program mail copy of any one advertisement (for example: display ad, yellow page, newspaper, etc.) to: Win/Win Professional Marketing & Sales Association 251 Woodlawn Dr., Stanton, MI 48888. Please include the best daytime phone number and email address so you can be contacted. Please do not send original artwork, as we simply cannot return ads due to the volume of mail and ads received. Deadline for submissions is midnight July 30, 2003. The first 200 submissions will receive an advance copy of the 50 case studies.

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