Digital Railroad Adds E-Commerce Features and Simplifies Buyers' Jobs With Unified Cart

Digital Railroad innovates again by delivering the only unified e-commerce enabled check-out cart for photo buyers.

New York, NY (PRWEB) October 20, 2006 -- Digital Railroad, Inc. (www.digitalrailroad.net), the trusted provider of Web-based application services for the professional photography industry, announced today the implementation of secure e-commerce features that allow image buyers to purchase rights-managed and royalty-free images from any member’s archive by credit card, in one check-out cart.

Digital Railroad’s new e-commerce platform allows members to negotiate directly with buyers for rights-managed images through an e-commerce enabled interactive conversation while keeping track of negotiation histories in their archives. Once one or more image prices are agreed upon, buyers can accept and pay for photos with a credit card. Royalty-free pricing templates allow members to easily apply prices to images. An expanded “reports” feature includes full accounting of members’ sales.

Buyers want a consistent user experience, minimizing time spent online so they can focus on the creative aspects of their jobs. An end-end branded experience is what we provide to our photographers and agencies because their brand is the most important. Digital Railroad is the only system which efficiently and thoroughly solves these needs for both sellers and buyers.

“At Digital Railroad, we’re constantly working to develop new features for our members built upon real-world business practices while leveraging technology to improve workflow efficiency,” said Evan Nisselson, Digital Railroad CEO/Founder and a professional photographer. “No other platform gives buyers one unified shopping cart which streamlines work across almost one thousand personally branded photo archives from some of the world’s best photographers and photo agencies.”

The introduction of these e-commerce features is part of Digital Railroad’s ongoing commitment to deliver valuable services to its members, providing photographers and agencies with the tools to easily manage, market and sell images to a growing network of photo buyers.

“With e-commerce, Digital Railroad puts us back in the driver's seat,” added Sisse Brimberg and Cotton Coulson, Founders of Keenpress (www.keenpress.com) and Digital Railroad members. “We can now connect with buyers directly to negotiate and transact online the fair price for our creative work. It's all about quality, choice and the best tools."

Along with our e-commerce release, we have also improved our platform’s functionality and user experience with improved global navigation and increased image sizes in response to member requests. We continue to work very closely with many members and incorporate their feedback into development priorities.

About Digital Railroad

Digital Railroad is the trusted provider of online technology and services for the global community of buyers and sellers of professional photography, allowing them to concentrate on doing what they love – to be creative. Membership currently spans over 55 countries and includes over 23,000 registered buyers. Digital Railroad members actively manage images on topics such as sports, news, commercial, nature, and stock. Digital Railroad's unique, comprehensive suite of online services transforms the way photographers and agencies manage, market, and sell images to photo buyers worldwide. For more information, visit www.digitalrailroad.net.

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