Walsh Got Game: MSM Signs Walsh as AOR

MSM, publishers of Games Quarterly Magazine, has hired Fairfield, CT-based Walsh Public Relations LLC as its agency of record to support the company’s National Games Week program and Games Expo 2007 national conference.

Fairfield, CT (PRWEB) October 26, 2006 -- MSM, publishers of Games Quarterly Magazine, has hired Fairfield, CT-based Walsh Public Relations LLC as its agency of record to support the company's National Games Week program and Games Expo 2007 national conference.

Starting immediately, Walsh will be providing consumer awareness for National Games Week, an annual celebration that identifies the week of Thanksgiving as a time when families and friends reserve quality time for one another by playing traditional, non-electronic games together.

In addition, Walsh PR will be implementing an industry awareness campaign for Games Expo 2007, the exhibition and conference held March 18-22, 2007 at the South Coast Hotel & Casino in Las Vegas. In addition to promotional work prior to the show, Walsh PR will be on site to handle event publicity and Greg Walsh, president of the agency, will be a featured presenter for a seminar on public relations tactics.

Mark Simmons, president of MSM and publisher of Games Quarterly, explained, "It is wonderful to have Walsh PR working with us. They are an agency with a tremendous knowledge and experience in the toy and game industry. They have an on-going history of establishing cause marketing relationships, as well as consumer product promotion."

According to Simmons, National Games Week 2006, the third annual celebration, is already bigger and better than prior years. The weeklong effort has several corporate sponsors, and organizations as well as individuals have registered individual game events all over the country.

"We are extremely happy to represent MSM. We are honored to promote Games Expo and communicate the positive message of National Games Week," Walsh said.

MSM is a 15 year old marketing and publishing company with the mission of promoting games as positive, social, educational entertainment. MSM publishes the standard reference Games Quarterly Catalog plus industry leader Games Quarterly Magazine. MSM founded and manages National Games Week, a worldwide celebration of games that tracked 4,437 events in 2005. Now MSM is launching Games Expo 2007, a massive trade show to bring together all types of socially interactive games. This means mostly non-electronic games, including board, card, trivia, miniatures, role playing, family, party, classic, gift and educational games. MSM is owned and managed by Mark Simmons, a 30-year industry veteran. For more info go to www.GamesQuarterly.net , www.NationalGamesWeek.net , www.GamesExpo2007.net.

MSM joins the Walsh PR toy and entertainment-related client roster that currently includes Aleken Games, Character Matters, Ziggy & Friends, R&R Games, Intellinitiative Game Co., Robotube Games, K&M International, and Ziggy & Friends, Inc. Highlights for the public relations work from Walsh PR are R&R's Hide & Seek Safari, Cardinal Industries' Chicken Soup for the SoulÔ Games, Uncle Milton Industries Ant FarmÔ and Surf FrogsÔ, Oregon Scientific's BarbieÔ and Hot WheelsÔ electronic learning products, Aleken Games' Rock and Roll and Country Music TriviologiesÔ Games, and the K&M Wild Republic brand of nature themed products.

Established in 1997, Walsh Public Relations LLC is a full-service agency based in Fairfield, CT that is best known for its work in the area of product marketing PR and branding, particularly in the toy and licensing industry. Having successfully represented some of the world's most renowned licensed brands and properties, including U-Haul, Honeywell, Timex, Ziggy, and The Teenage Mutant Ninja Turtles, among others, Walsh PR has exceptional experience in public relations service to communicate information about products or services in consumer electronics, publishing, children's entertainment, music, and technology service fields. For further information, visit www.walshpr.com.

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