Earn Free UCLA-Branded Merchandising at BruinStuff.com

UCLA students and alumni find unique products and are rewarded for every purchase

MISSION VIEJO and CORONA, CA, September 17, 2002 /For General Release/ -- Gorilla Marketing, a creator and producer of advertising specialties, and Early Impact, an eCommerce Software Development company, announced today BruinStuff.com, which uses both companies products and expertise to offer UCLA students and alumni a new way to find unique UCLA-branded merchandising and earn the ability to purchase it at a discount or for free.

Gorilla Marketing, an officially licensed supplier of UCLA merchandise for several years, created BruinStuff.com with the goal of bringing UCLA students, alumni, faculty, staff and friends a unique selection of quality merchandise and exclusive designs at very competitive prices. The store features both classics such as t-shirts and hooded sweatshirts, and hard-to-find items such as pewter "ring" paperweights.

BruinStuff.com uses Early Impacts latest eCommerce technology, called Reward Points", to reward customers with points" every time they make a purchase, then redeem those points for discounts and free merchandise on future visits to the store. The system also rewards customers for referring other customers to the site, a viral marketing tool that BruinStuff.com is using to promote word of mouth and increase traffic to the site.

The Reward Points system, which is an add-on to the Early Impacts ProductCart shopping cart software, allows online merchants to implement a marketing program that mimics the airline industrys popular miles". The software gives merchants complete flexibility in implementing the program, from easily assigning points to products, to setting the desired conversion rate from points to dollars. Customers can easily check their points balance and redeem points during checkout.

To visit BruinStuff.com and view its unique product catalog, log on to http://www.bruinstuff.com. Gorilla Marketing is not affiliated with UCLA in any way other than being a licensed provider of UCLA merchandising.

To learn more about ProductCarts Reward Points extension and view a full-featured demonstration, please visit http://www.earlyimpact.com/productcart. The software is available from Early Impact for $245 per storefront and requires a ProductCart shopping cart license ($395).

SOURCE:

Early Impact, LLC

Contact: Cedric Adams

(949) 452-0062

cadams@earlyimpact.com

Gorilla Marketing, Inc.

Contact: Chris Arranaga

(909) 736-9925

chris@gorillamarketing.net