Honest Tea Commits to Fair Trade Certified Tea for All Bottled Teas

Company Releases First Annual Mission Report at Expo East

Boston, MA (Vocus) October 14, 2010

Honest Tea, the nation's top-selling organic bottled tea company, announced today that it will be expanding its Fair Trade Certified™ offerings to include the entire tea portfolio. In conjunction with this announcement, the company is also publishing its first annual mission report.

In 2003, Honest Tea launched the world’s first Fair Trade Certified™ bottled tea in the U.S. with its introduction of Peach Oo-la-long. Since then, the company has continued to expand its Fair Trade offerings. Over the past three years, Honest Tea expanded its Fair Trade offerings from seven to 19 varieties and with this new initiative, all 28 of its teas will become Fair Trade Certified™ starting in December 2010. The company expects the transition to be completed by the end of the first quarter of 2011.

Fair Trade offers tea workers fair wages, community investment funds called Fair Trade premiums, and the business skills training necessary to produce high-quality products that can compete in the global marketplace. Fair Trade certification also requires tea gardens to comply with workplace standards set by Fairtrade Labeling Organizations International and Fair Trade USA to ensure safety, equality and fairness. A joint body of workers decides democratically how to invest Fair Trade premiums earned from the tea to support community development projects.

“After water, tea is the most consumed beverage worldwide. We’re excited to expand our commitment to Fair Trade as a way to help ensure the people who are picking and processing our tea leaves are earning a fair wage in third-party monitored working conditions,” said Seth Goldman, President and TeaEO of Honest Tea.

“Honest Tea is once again raising the bar for the entire industry. Honest Tea has been a pioneer in social responsibility from the beginning, so this decision is a natural, authentic progression in the company’s history,” said Paul Rice, President and CEO of Fair Trade USA. “This expansion makes the statement that sustainability and empowerment in the developing world matter to Honest Tea, and that they care about the workers who harvest their tea and the future of their communities.”

This month Honest Tea is also publishing its first annual mission report, “Keeping It Honest,” that details the company’s social and environmental initiatives related to its products, packaging, the planet, its people and partners.

“With the publication of this report, we commit to an annual cycle of sharing our strides and setbacks on the journey toward realizing our mission,” said Goldman.

A copy of the mission report can be downloaded at http://www.honesttea.com/2009missionreport.

About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. In the past year the company launched Honest Mate, bottled yerba mate drinks, and Honest Kombucha, a line of fermented tea drinks. All varieties are USDA-certified organic and most teas are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies," and received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the second year in a row. For more information, visit: http://www.honesttea.com

About Fair Trade USA
Fair Trade USA (previously TransFair USA), a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and uplift their communities. Fair Trade USA educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farming communties with tools, training and resources to thrive as international businesspeople. Visit http://www.fairtradeusa.org for more information.

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