Growing Companies as an Art Form

Oregon-based wholesale ISP company achieves 25% monthly revenue growth after working with strategic business management and marketing professionals at One Straight Line.

Aptos, CA (PRWEB) November 3, 2006 -- One Straight Line, LLC (http://www.onestraightline.com) has breathed new life into the sweet spot that connects what a company does best and their customers' emotional needs.

The strategic communication planning process works so well, in fact, that the results can tax a client's internal resources. Such has been the case with Visp.net, the nation's oldest wholesale ISP, which is creating more efficient methods of processing new, qualified leads.

That's not to say Visp.net is complaining.

"One Straight Line has been huge in helping us understand who we are and who we serve," said Todd Grannis, Visp.net CEO. "The result has been growth fulfilling our wildest dreams."

The Path to Mindful, Strategic Growth

When Visp.net contacted One Straight Line, the company had reached a plateau. The 10-year-old wholesale ISP was doing well, but Grannis was anxious to take his business to the next level. His goal: to increase sales by 12 percent a month -- every month.

"We help our clients focus on what they need to do in order to grow," said Michael Knowles, principal, One Straight Line. "A company can't do business as usual and experience dramatic growth at the same time."

An intense two-day meeting with Visp.net stakeholders yielded startling results. As it turns out, Visp.net had been performing marvelously considering it had never strategically identified its ideal customer.

"One Straight Line provided the ideal catalyst for taking the time to do something that we should have done quite some time ago," Grannis said. "After we identified our ideal customer, we were able to craft vertical messages that maximized all of our marketing efforts."

How to Accommodate Rapid Business Growth

Armed with detailed knowledge of its customers' pain points, Visp.net revamped its website and began a series of direct-mail campaigns to targeted audiences. Their customers -- in this case medium-sized ISPs -- quickly responded, and business revenue soared.

"Before we approached marketing strategically, we would get responses from our direct-mail campaigns," Grannis said. "But the leads weren't qualified so most of them ended up taking our sales team's resources without yielding any quantifiable results."

One Straight Line is now helping Visp.net re-evaluate its internal sales process, so potential leads are categorized and addressed quickly. "We've seen this dilemma happen with other clients," said David Leland, principal, One Straight Line. "It's a good problem to have. It certainly beats the alternative.

Meanwhile, Grannis had far exceeded his business expectations. It appears that 12 percent a month growth was a bit conservative. Last month, Visp.net grew at 25 percent.

About One Straight Line

One Straight Line works with business owners and executives who are struggling to grow their companies. The business strategy and marketing firm has developed the Step Zero™ process, which helps clients become focused on effective strategies. Knowles and Leland also co-wrote The Entrepreneur's Concept Assessment Tool Book.

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