MojoPages.com Reveals a Behind the Scenes Look into the Life of a Startup

Company Launches a Blog and Video Documentary Series to Share the Experience and Solicit Input While Building the Most Advanced Solution for Online Local Search

San Diego, CA (PRWEB) November 3, 2006 -- Serial entrepreneur Jon Carder, 28, prepares to launch his newest venture, Mojo Pages (www.MojoPages.com). A search tool that will rank businesses according to users' opinions and ratings, MojoPages.com is the next phase of what is currently known as the Yellow Pages. In 2006, Carder successfully sold his previous business, Client Shop, to Internet Brands for millions of dollars. Now, the young CEO is looking to outdo his previous venture while changing the face of business by taking transparency to the limit.

The idea for Mojo Pages came after Carder used the Yellow Pages to find a moving company. The moving company actually held Carder's television hostage until a significantly higher bill than the original quote was paid. He realized then that there was a great need to make all businesses transparent by creating an online community where consumers could learn about the quality of local businesses from one another's experiences. On MojoPages.com, the premise is simple: Do a great job and people will say great things. Offer poor services and/or inflated prices and you will be judged on those criteria as well. Finally, consumers have a platform and community where they can voice their ratings, reviews and opinions on services and businesses.

Never shy to embrace a challenge, Carder decided to create the same transparency with his own company's launch. Carder, CEO of Mojo Pages, explains, "As far as I know, this is the first time something like this is being done concurrently with the launch of an online business." An unedited blog lets online readers give their input and advice on everything from web page design to site functionality before the company is launched. Additionally, a video documentary series, "30 Days to Launch," shares a real behind-the-scenes look into the lives of the company's key players as they prepare for deadlines and finalize details.

"This is not all about me or any one individual," exclaims Carder. MojoPages.com is utilizing a team blog concept so all of the key players can interact with online users and share their ideas, thoughts, challenges, successes and failures. Unlike the usual sterile corporate blogs that most readers have become accustomed to, Mojo Pages team members talk candidly about their responsibilities, areas of expertise, challenges and how the overall experience is impacting their lives. For readers, the experience can be as hands-on as contributing to the home page design or as lighthearted as whose child got Daddy to shave his goatee.

New Media guru and Mojo Pages' technology advisor, Rodney Rumford elaborates, "Through the blog, we are encouraging viewers to constantly post comments and share feedback on what we are doing. Unlike most business blogs, MojoPages.com will not be moderating its blog. Some would argue this strategy as highly risky. Competitors can watch what we're doing and you open yourself up to criticism in the marketplace. However, how we respond and engage with that criticism is what sets us apart as a company. Openness and transparency is what we are aiming for as it is core to how we operate. Ultimately, it will make us a better company with a better solution at the end of the day."

Through web 2.0 technology, visitors are able to have a far more interactive experience with Mojo Pages. In addition to the blog, Mojo Pages is using photo sharing sites like Flickr.com and video distribution sites like YouTube.com and Veoh.com (where the first Mojo Pages video episode was featured on the homepage last week) while connecting to early adopters in the blogosphere via sites like Technorati.com and Digg.com.

Through the video documentary series, Carder is showing the general public what life is really like in the trenches of a startup company. The Mojo Pages team is filming the entire process of launching a startup. Shot and published in sequence, as the events unfold, there are no scripts or manufactured environments. Whatever happens, happens. The goal is to educate, inform and entertain in real time with real life experiences.

New episodes of "30 Days to Launch" go online each week, with two episodes available for viewing to date. By the end of its first week, the video had been viewed nearly 100,000 times. The comments and feedback about the video were varied. Some comments expressed interest in investing, others sought Carder's entrepreneurial advice and many simply shared their pleasant viewing experience. There was even a comment about a movie offer.

While MojoPages.com is still far from finished, internet users are encouraged to visit the site, follow the video documentary series, read the blogs and most importantly, post comments and contribute to the process of building this revolutionary service. As Carder views it, "We're listening to users' feedback and incorporating their suggestions. We're allowing the community to help us build an environment, before our launch, so we can offer exactly what they want."

About Mojo Pages

MojoPages.com (www.MojoPages.com) is the next generation of Yellow Pages. It incorporates word-of-mouth, web 2.0 technology and social networking to help users find the best local businesses. MojoPages.com is an open online community where companies become transparent as consumers use comprehensive search tools for researching, reviewing and sharing information. MojoPages.com levels the playing field for all businesses so that a company's pricing, quality of service and end result become the ruler by which it is measured. Plain and simple; MojoPages.com is simplifying and improving the way businesses and consumers interact.

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