"What No One Ever Tells You about Blogging and Podcasting" Author on Blook Tour

Blook Tour Kicks Off at Build a Better Blog: Ted Demopoulos, author of "What No One Ever Tells You About Blogging and Podcasting" is the featured guest author on Build a Better Blog November 6-10, 2006, highlighting the insider secrets of 101 successful blogging experts.

(PRWEB) November 6, 2006 -- Ever wonder why some blogs make it and others flop? In the rush to follow the blogging fad for businesses, most blog authors aren't even aware of certain keys to effective blogging.

According to Technorati.com, "…there are over 175,000 new blogs every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second." Of these 175,000 new blogs, 50 percent of them will be abandoned within 90 days. And fewer still will actually be effective at bringing in new business.

The expert blogging team of Patsi Krakoff, Psy. D., and Denise Wakeman contributed two chapters to Ted Demopoulos' book, "What No One Ever Tells You about Blogging and Podcasting," published this month by Kaplan. Like the other 99 experts in the book, they want professionals to get into blogging with their eyes open, and make their blogs effective for their business.

To celebrate the publication of the book, The Blog Squad™ is hosting Ted Demopolous on a "blook tour." Ted will be posting and responding to readers' comments and questions about blogging at http://www.buildabetterblog.com. He is guest blogging at Build a Better Blog from Monday, November 6 through Friday, November 10.

"Blogging is no longer a new trend," says Wakeman. "It is a fabulous opportunity for all businesses to take their message to the public, in a way that connects authentically with clients and customers. This is more powerful than a website, a newsletter, or other types of business communications."

The Blog Squad contributed a chapter on common mistakes business bloggers make, and the importance of ezines and blogs to create strong results.

Ted Demopoulos is also co-author of "Blogging for Business." The Blog Squad is author of "Build a Better Blog: the Ultimate Guide to Boosting Your Business with a Professional Blog," and "Confessions of a Reluctant Blogger: 30 Days from Boring to Brilliant."

About The Blog Squad:

Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad™. They have teamed up to help professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective. Between them they have 16 years of Internet know-how and write on 10 blogs. They know what works and what doesn't. You can read their popular blog at www.BuildaBetterBlog.com and get their free weekly ezine Savvy eBiz Tips at http://www.SavvyeBizTips.com.

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